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Welcome
to the PRIMEX 2004 Presentation Site. Please
select the day from which you wish to view presentations.
Wednesday,
February 18 Thursday,
February 19 Friday,
February 20
Wednesday, February 18
Day 1: Driving the Print Brand
- The Decision: Print or Electronic Medium
- If Print? Why newspaper? Why magazine? What's
in store for the future?
- What are the key factors to choose print over
broadcast? Web?
- What is the demonstrated value of print advertising?
- Immediacy? Shortening the print and publishing
cycle in 24/7?
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| 9:00am |
Registration Opens |
| 1:00 - 2:00pm |
Welcome
David Steinhardt, President & CEO, IDEAlliance
Opening
Larry Hawkey, Senior Vice President, Sales & Marketing,
Brown Printing Company and PRIMEX 2004 Chair
Introduction of Keynote
Elaine Fry, PRIMEX 2004 Vice Chair and Group Director,
Manufacturing & Production, Forbes
KEYNOTE: The
Power of Print in a Digital World
Steve Forbes, President and Editor-in-Chief, Forbes
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| 2:00 - 3:00pm |
ADDRESS: Successful
Magazines 24/7
Samir Husni, "Mr. Magazine", University of
Mississippi
View Husni Presentation
(Please note! - this
zip file is 11mb - so it may take some time to
download depending upon your connection speed)
|
| 3:00 - 3:15pm |
Refreshment
Break |
| 3:15 - 4:15pm |
Moving Sales by Brand Management & Print Advertising
Moderator:
Sean P. Healey, Worldwide Account Director, Senior
Vice President, Foote, Cone & Belding New York
View Healy
Presentation 
Presenters:
Michael Boyle, Independent Creative Technology
& Process Strategist
View Boyle Presentation

Sissie Twiggs, Manager of Corporate Advertising,
Apple Computer Simon Whitcombe, Group Publishing
Director, Future Network USA
View Whitcombe
Presentation 
|
| 4:15 - 4:30pm |
Executive Roundtables: COMPETING IN A 24/7
WORLD
How Do We Reduce Cycle Time & Achieve Speed
to Market?
Facilitator:
Ellen L. Roeseler, Business Solutions Group Coordinator,
Stora Enso
Join highly interactive roundtables of your peers
to discuss one of the key issues facing our industry
- How Do We Collaborate to Reduce Cycle Time &
Achieve Speed to Market? Become involved with
all parts of the value chain to meet a competitive
challenge. Get a report and discuss further the
recommendations at Friday morning's Town Hall
meeting.
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| 4:30 - 6:15pm |
Executive Roundtable Teams - Refreshments
served.
- Team 1 - Salon 1 / Mac Byrd, Senior
Manager, Brand Relationship Management, Agfa
- Team 2 - Salon 6 / Karen Chiovaro,
Senior Dir., Operations & Advertising Services,
Meredith Corporation
- Team 3 - Salon 8 / Kevin Clifford,
Manager, Print Media, Kodak Polychrome Graphics
- Team 4 - Salon 10 / Thomas Fox, VP,
Mfg & Technology, American Express Publishing
- Team 5 - Casita 5400 / Elaine Fry,
Group Director, Manufacturing & Production,
Forbes
- Team 6 - Casita 5332 / Michael Glynn,
Vice President Sales, Publication Papers, Stora
Enso
- Team 7 - Casita 5320 / Bill Martin,
Corporate VP, Mktg & Business Development, TanaSeybert
- Team 8 - Casita 5308 / John Miller,
Senior Vice President of Sales & Marketing,
Banta Corp.
- Team 9 - Casita 5130 / John Schultz,
Director of Sales, International Paper
|
| 6:15pm |
Adjournment |
| 7:00 - 8:00pm |
Welcome Reception
Hosted by Kodak Polychrome Graphics |
| 8:00 - 11:00pm |
Awards Dinner with Event
Dinner Hosted by International Paper
Event Hosted by Fuji Photo Film USA Inc.
Event Prizes Hosted by Banta Corporation |
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Thursday, February 19
Day 2: Best Practices & Solutions: Advertising,
Color, Edit & Print
- How to enhance the Printer/Publisher/Paper
collaboration? Advertiser needs?
- What to do next? What are the obstacles to
industry-wide adoption?
- What are the new tools and best practices?
|
| 7:00am |
Registration Open |
| 7:30am |
Continental Breakfast
Hosted by AGFA |
| 7:00am |
Spouse/Guest Breakfast |
| 8:00 - 8:45am |
Welcome
Michael Glynn, PRIMEX 2004 Vice Chair and Vice
President of Sales, Publication Papers, Stora
Enso
Introduction
Dianne Kennedy, VP of Publishing Technology &
Membership, IDEAlliance
ADDRESS: IT &
Publishing - Next Wave for Collaboration?
Thomas Geer, Chief Technology Officer, Collection
Data Systems Inc.
View Geer Presentation

|
| 8:00 - 1:30pm |
Spouse/Guest Wild West Jeep Tour with
Lunch
Hosted by Madison International Sales Company |
| 8:50 - 9:35 am |
Metadata Strategy: Extending Your Business
& Monetizing Content
Moderator:
Dianne Kennedy, VP of Publishing Technology &
Membership, IDEAlliance
Presenters:
John Dougherty, Director of Digital Technology,
Hachette Filipacchi Media US
View Doughterty
Presentation
View Dougherty
Presentation 
Peter Meirs, Director of Alternative Media
Technologies, Time Inc.
View Meirs Presentation

Chuck Myers, Technology Strategist, ePaper Solutions
Group, Adobe Systems and IDEAlliance Board
Chair
View Myers Presentation

|
| 9:35 - 10:20 am |
The "e" in Advertising: Insertion, Tearsheets
& Billing
Moderator:
Dennis J. Davidson, Group Production Director,
G+J USA Publishing
View Davidson
Presentation 
Panelists:
Michael Boyle, Independent Creative
Technology & Process Strategist
Jay Parnau, Manager of Development, IMPOZE
David Steinhardt, President & CEO, IDEAlliance
View Steinhardt
Presentation
|
| 10:20 - 10:45am |
Refreshment
Break |
| 10:45 - 11:45am |
Optimizing the Print Manufacturing Platform
Moderator:
Christopher Olson, Vice President of Manufacturing
Operations, The McGraw-Hill Companies and IDEAlliance
Director
Panelists:
Frank Montague, Management Information and Standardization,
RR Donnelley
View Presentation
Michael Simon, President, Publishers Press
Carol Werle, CEO, Dalim Software GmbH
View Presentation
|
| 11:45 - 12:30pm |
ADDRESS: The
Merideth Publishing Group: Sucess in a Tough Economy
Stephen M. Lacy, President, Publishing Group,
Meredith Corporation
View Lacy Presentation
|
| 12:30pm |
Adjournment |
| 1:00 - 6:00pm |
Golf Tournament with
Lunch
Chair: John Nallen, Newsweek
Golf Balls provided by TanaSebert |
| 1:30 - 4:00pm |
Golf Instructional Clinic with
Lunch
Chair: Elaine Fry, Forbes
Golf Balls provided by TanaSebert |
| 6:30 - 7:30pm |
Reception with Sports Awards
Hosted by Brown Printing Company
Sports Awards sponsored by Stora Enso |
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Friday, February 20
Day 3: Best Practices & Solutions: Postal
& Newsstand
- Now that we've tightened up the front end
cycle time, does it buy us anything in the back
end?
- How can we get our magazines on the newsstand
faster?
- How can we optimize subscriber deliveries?
|
| 7:00am |
Registration Open |
| 8:00 - 9:00am |
Welcome
Elaine Fry, PRIMEX 2004 Vice Chair and Group Director,
Manufacturing & Production, Forbes
Town Hall Meeting with Coninental Breakfast
Hosted by Creo
Moderator:
David Steinhardt, President & CEO, IDEAlliance
View Presentation

Facilitator:
Ellen L. Roeseler, TQM Coordinator, StoraEnso
|
| 8:00 - 10:15am |
Taking on The Immediacy Challenge
Presenters:
Ann Finn, Senior Vice President of Consumer Marketing,
Magazine Publishers of America
View Presentation

Challenges & Opportunities in Postal
& Newsstand
Moderators:
Brad Nathan, President, Quebecor World
Logistics and Chair, IDEAlliance Shipping &
Logistics Working Group
Joe Schick, Director of Postal Affairs, Quad/Graphics
& Chair, IDEAlliance Addressing/Distribution
Committee
View Schick Presentation

Presenters:
John Campo, Vice President, Postal Relations,
Pitney Bowes
View Campo Presentation

Matthew Bernstein, President, RR Donnelley
Logistics Print Services
View Bernstein
Presentation
Peter Hanson, President, Banta Publications Group,
Banta Corporation
Timothy R. Teagan, President, Clark Distribution
Systems, Inc.
View Teagan Presentation

|
| 9:00am |
Spouse/Guest Breakfast |
| 10:45 - 11:00am |
Refreshment
Break |
| 11:00 - Noon |
ADDRESS: The
U.S. Postal Service: Update & Future
John Nolan, Deputy Postmaster General, U.S.
Postal Service
View Nolan Presentation
|
| Noon - 12:30pm |
ADDRESS: Connecting
the Dots: Insights, Applications & Next Steps
Samir Husni, "Mr. Magazine", University
of Mississippi
View Husni
Presentation 
Closing Remarks
Larry Hawkey, Senior Vice President, Sales & Marketing,
Brown Printing Company and PRIMEX 2004 Chair
|
| 12:30pm |
Conference Adjourns |
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