2004 Print Media Executive Conference

32nd Annual PRIMEX Conference
February 18-20
Scottsdale Princess Hotel
Scottsdale, Arizona
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Welcome to the PRIMEX 2004 Presentation Site. Please select the day from which you wish to view presentations.

Wednesday, February 18Thursday, February 19Friday, February 20

Wednesday, February 18

Day 1: Driving the Print Brand

  • The Decision: Print or Electronic Medium
  • If Print? Why newspaper? Why magazine? What's in store for the future?
  • What are the key factors to choose print over broadcast? Web?
  • What is the demonstrated value of print advertising?
  • Immediacy? Shortening the print and publishing cycle in 24/7?
9:00am Registration Opens
1:00 - 2:00pm

Welcome
David Steinhardt, President & CEO, IDEAlliance

Opening
Larry Hawkey, Senior Vice President, Sales & Marketing, Brown Printing Company and PRIMEX 2004 Chair

Introduction of Keynote
Elaine Fry, PRIMEX 2004 Vice Chair and Group Director, Manufacturing & Production, Forbes

KEYNOTE: The Power of Print in a Digital World
Steve Forbes, President and Editor-in-Chief, Forbes

2:00 - 3:00pm

ADDRESS: Successful Magazines 24/7
Samir Husni, "Mr. Magazine", University of Mississippi
View Husni Presentation Zip File (Please note! - this zip file is 11mb - so it may take some time to download depending upon your connection speed)

3:00 - 3:15pm Refreshment Break
3:15 - 4:15pm

Moving Sales by Brand Management & Print Advertising

Moderator:

Sean P. Healey, Worldwide Account Director, Senior Vice President, Foote, Cone & Belding New York
View Healy Presentation Power Point Presentation

Presenters:
Michael Boyle, Independent Creative Technology & Process Strategist
View Boyle Presentation Power Point Presentation
Sissie Twiggs, Manager of Corporate Advertising, Apple Computer Simon Whitcombe, Group Publishing Director, Future Network USA
View Whitcombe Presentation Power Point Presentation

4:15 - 4:30pm

Executive Roundtables: COMPETING IN A 24/7 WORLD
How Do We Reduce Cycle Time & Achieve Speed to Market?

Facilitator:
Ellen L. Roeseler, Business Solutions Group Coordinator, Stora Enso

Join highly interactive roundtables of your peers to discuss one of the key issues facing our industry - How Do We Collaborate to Reduce Cycle Time & Achieve Speed to Market? Become involved with all parts of the value chain to meet a competitive challenge. Get a report and discuss further the recommendations at Friday morning's Town Hall meeting.

4:30 - 6:15pm

Executive Roundtable Teams - Refreshments served.

  • Team 1 - Salon 1 / Mac Byrd, Senior Manager, Brand Relationship Management, Agfa
  • Team 2 - Salon 6 / Karen Chiovaro, Senior Dir., Operations & Advertising Services, Meredith Corporation
  • Team 3 - Salon 8 / Kevin Clifford, Manager, Print Media, Kodak Polychrome Graphics
  • Team 4 - Salon 10 / Thomas Fox, VP, Mfg & Technology, American Express Publishing
  • Team 5 - Casita 5400 / Elaine Fry, Group Director, Manufacturing & Production, Forbes
  • Team 6 - Casita 5332 / Michael Glynn, Vice President Sales, Publication Papers, Stora Enso
  • Team 7 - Casita 5320 / Bill Martin, Corporate VP, Mktg & Business Development, TanaSeybert
  • Team 8 - Casita 5308 / John Miller, Senior Vice President of Sales & Marketing, Banta Corp.
  • Team 9 - Casita 5130 / John Schultz, Director of Sales, International Paper
6:15pm Adjournment
7:00 - 8:00pm Welcome Reception
Hosted by Kodak Polychrome Graphics
8:00 - 11:00pm Awards Dinner with Event
Dinner Hosted by International Paper
Event Hosted by Fuji Photo Film USA Inc.
Event Prizes Hosted by Banta Corporation

Thursday, February 19

Day 2: Best Practices & Solutions: Advertising, Color, Edit & Print

  • How to enhance the Printer/Publisher/Paper collaboration? Advertiser needs?
  • What to do next? What are the obstacles to industry-wide adoption?
  • What are the new tools and best practices?
7:00am Registration Open
7:30am Continental Breakfast
Hosted by AGFA
7:00am Spouse/Guest Breakfast
8:00 - 8:45am

Welcome
Michael Glynn, PRIMEX 2004 Vice Chair and Vice President of Sales, Publication Papers, Stora Enso

Introduction
Dianne Kennedy, VP of Publishing Technology & Membership, IDEAlliance

ADDRESS: IT & Publishing - Next Wave for Collaboration?
Thomas Geer, Chief Technology Officer, Collection Data Systems Inc.
View Geer Presentation Power Point Presentation

8:00 - 1:30pm Spouse/Guest Wild West Jeep Tour with Lunch
Hosted by Madison International Sales Company
8:50 - 9:35 am

Metadata Strategy: Extending Your Business & Monetizing Content

Moderator:
Dianne Kennedy, VP of Publishing Technology & Membership, IDEAlliance

Presenters:
John Dougherty, Director of Digital Technology, Hachette Filipacchi Media US
View Doughterty Presentation Power Point Presentation View Dougherty Presentation PDF Document
Peter Meirs, Director of Alternative Media Technologies, Time Inc.
View Meirs Presentation PDF Document
Chuck Myers, Technology Strategist, ePaper Solutions Group, Adobe Systems and IDEAlliance Board Chair
View Myers Presentation PDF Document

9:35 - 10:20 am

The "e" in Advertising: Insertion, Tearsheets & Billing

Moderator:
Dennis J. Davidson, Group Production Director, G+J USA Publishing
View Davidson Presentation Power Point Presentation

Panelists:
Michael Boyle, Independent Creative Technology & Process Strategist
Jay Parnau, Manager of Development, IMPOZE
David Steinhardt, President & CEO, IDEAlliance
View Steinhardt Presentation Power Point Presentation

10:20 - 10:45am Refreshment Break
10:45 - 11:45am

Optimizing the Print Manufacturing Platform

Moderator:
Christopher Olson, Vice President of Manufacturing Operations, The McGraw-Hill Companies and IDEAlliance Director

Panelists:
Frank Montague, Management Information and Standardization, RR Donnelley
View Presentation Power Point Presentation
Michael Simon, President, Publishers Press
Carol Werle, CEO, Dalim Software GmbH
View Presentation Power Point Presentation

11:45 - 12:30pm

ADDRESS: The Merideth Publishing Group: Sucess in a Tough Economy
Stephen M. Lacy, President, Publishing Group, Meredith Corporation
View Lacy Presentation PDF Document

12:30pm Adjournment
1:00 - 6:00pm Golf Tournament with Lunch
Chair: John Nallen, Newsweek
Golf Balls provided by TanaSebert
1:30 - 4:00pm Golf Instructional Clinic with Lunch
Chair: Elaine Fry, Forbes
Golf Balls provided by TanaSebert
6:30 - 7:30pm Reception with Sports Awards
Hosted by Brown Printing Company
Sports Awards sponsored by Stora Enso

Friday, February 20

Day 3: Best Practices & Solutions: Postal & Newsstand

  • Now that we've tightened up the front end cycle time, does it buy us anything in the back end?
  • How can we get our magazines on the newsstand faster?
  • How can we optimize subscriber deliveries?
7:00am Registration Open
8:00 - 9:00am

Welcome
Elaine Fry, PRIMEX 2004 Vice Chair and Group Director, Manufacturing & Production, Forbes

Town Hall Meeting with Coninental Breakfast
Hosted by Creo

Moderator: David Steinhardt, President & CEO, IDEAlliance
View Presentation Power Point Presentation
Facilitator: Ellen L. Roeseler, TQM Coordinator, StoraEnso

8:00 - 10:15am

Taking on The Immediacy Challenge

Presenters:
Ann Finn, Senior Vice President of Consumer Marketing, Magazine Publishers of America
View Presentation Power Point Presentation

Challenges & Opportunities in Postal & Newsstand

Moderators:
Brad Nathan, President, Quebecor World Logistics and Chair, IDEAlliance Shipping & Logistics Working Group
Joe Schick, Director of Postal Affairs, Quad/Graphics & Chair, IDEAlliance Addressing/Distribution Committee
View Schick Presentation Power Point Presentation

Presenters:
John Campo, Vice President, Postal Relations, Pitney Bowes
View Campo Presentation Power Point Presentation
Matthew Bernstein, President, RR Donnelley Logistics Print Services
View Bernstein Presentation Power Point Presentation
Peter Hanson, President, Banta Publications Group, Banta Corporation
Timothy R. Teagan, President, Clark Distribution Systems, Inc.
View Teagan Presentation Power Point Presentation

9:00am Spouse/Guest Breakfast
10:45 - 11:00am Refreshment Break
11:00 - Noon

ADDRESS: The U.S. Postal Service: Update & Future
John Nolan, Deputy Postmaster General, U.S. Postal Service
View Nolan Presentation Power Point Presentation

Noon - 12:30pm

ADDRESS: Connecting the Dots: Insights, Applications & Next Steps
Samir Husni, "Mr. Magazine", University of Mississippi
View Husni Presentation Power Point Presentation

Closing Remarks
Larry Hawkey, Senior Vice President, Sales & Marketing, Brown Printing Company and PRIMEX 2004 Chair

12:30pm Conference Adjourns

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