The Business of our Business
The business of publishing is changing. Magazine publishers and producers need to better understand and adapt to these changes to remain competitive. The PRInt Media EXecutive Summit – PRIMEX – covers the issues for the publishing community:
- Content Creation, Management & Delivery
- Advertising, Premedia & Production Workflow
- Supply Chain Management
- Postal & Newsstand Distribution
across all the partners upstream and downstream – from advertisers and advertising agencies in brand management to publishers, equipment, paper, and suppliers/manufacturers to distribution through the U.S. Postal Service and Newsstand – all who need to understand the new requirements of the graphic enterprise and promote an agenda for change to the industry’s new dynamics. |
