Program

35th Annual Print Media Executive Conference
PRIMEX 2007 Summit
February 5-7
Marriott Marco Island Resort, Marco Island, Florida

CONFERENCE CHAIR
Tom Fox
Vice President of Manufacturing & Technology
American Express Publishing/Time Inc.

Tired of too much me and want to hear more about we? Rather go to a conference with less time staring at PowerPoint presentations and more time interacting in meaningful discussions? Like to leave a conference with ideas for your business instead of just a gift bag? THEN PRIMEX 2007 IS FOR YOU.

The PRIMEX 2007 program has been completely re-thought to try and meet those objectives. While we’ll certainly have experts who can give us an outsider’s analytical view of our businesses and industry experts to lead off key topics of interest, we also realize that it’s the attendees of this Summit that make it special—and where so much of our industry’s brainpower and potential lie.

This year in Marco Island, Florida, we’re planning a real “roll up the sleeves” agenda and we’ll feature opportunities to more thoroughly discuss, debate and detail not only challenges we face but the real steps of progress so many attendees have made toward meeting those challenges. We’ve even modernized our relaxation time with an exciting Las Vegas style poker tournament for players of all levels at our opening dinner together.

With concise recaps of key developments and findings from IDEAlliance conferences, highlights from analysts who cover our industries, and projections from experts on trends in supporting technologies, you’ll take home plenty of new information. In addition, we’ll help foster the peer discussions with planned sessions where members will share “What I did about” in several key disciplines.

PRIMEX 2007 promises to have the kind of focus where you’ll want to leave your Blackberry turned off and keep your attention tuned in because you are a vital part of the agenda. I’m greatly looking forward to an exciting and engaging three days in Florida.

Tom Fox
PRIMEX 2007 Summit Chair
Vice President of Manufacturing & Technology
American Express Publishing/Time Inc.

Monday, February 5

WELCOME & OPENING - Islands F & G
Tom Fox
SUMMIT CHAIR
Vice President of Manufacturing & Technology
American Express Publishing/Time Inc.

KEYNOTE
INNOVATING New Markets, New Products & New Ways of Doing Business
Dr. Peter S. Temes, Founder and President, I L O Institute

What is the future of magazines? Dr. Temes’ research indicates a number of the dynamics of innovation that cut across all industries, including the imperative to lower the cost of failure in continuous experimentation, and the greater value of process innovation over product innovation – all true for the magazine industry. He will provide specific insights into where the magazine business is headed – not to the scrapheap of history, but toward higher-priced, higher-quality, more finely printed titles.

BUSINESS FORUM: PRSENTATIONS
We've invited top analysts who follow our industries and who can give us the view from Wall Street as well as Madison Avenue.

• Paper Industry – John Maine, Vice Preseident, RISI
  
• Economy and Printing & Publishing Industries – Ken Goldstein, Economist, The Conference Board
  
• Magazines & Media – Dom Rossi, Senior Advisor, Marketing and Advertising, Magazine Publishers of America

BUSINESS FORUM: ROUNDTABLE - Continued
Top analysts participate in a panel discussion to address your questions.

• Innovation - Dr. Peter S. Temes, Founder and President, I L O Institute
• Paper Industry - John Maine, Vice President, RISI
• Economy and Printing & Publishing Industries - Ken Goldstein, Economist, The Conference Board
• Magazines & Media - Dom Rossi, Senior Advisor, Marketing and Advertising, Magazine Publishers of America

RECEPTION, DINNER & POKER TOURNAMENT
IDEAlliance welcomes members and guests at the opening night cocktail reception and dinner. You’ll meet the new IDEAlliance Board members and following dessert be treated to a Texas Hold ‘Em tournament led by professional dealers. Don’t worry if you’ve never played we’ll have beginner’s tables as well as tables for the real card sharps!
Reception - Sponsored by Brown Printing - Caxambas Room
Dinner - Sponsored by Verso Paper - Islands E-G
Poker Tournament - Sponsored by Quad/Graphics, Inc. - Islands E-G

Tuesday, February 6

Registration - Islands E Desk
Continental Breakfast - Sponsored by Enovation Graphic Systems - Islands E & F

8:00 am – 2:00 pm

Spouse-Guest Leisure Outing with Lunch - Sunset Terrace South

WELCOME & OPENING - Islands F & G
Tom Fox
SUMMIT CHAIR
Vice President of Manufacturing & Technology
American Express Publishing/Time Inc.

ENVIRONMENTALISM AS A PROFITABILITY STRATEGY
What if the supply chain were to embrace issues of sustainability and environmental stewardship not just as "good corporate citizens" but as a profitincreasing strategy? What are the opportunities to connect with the younger generations in terms of perception of ink on paper with issues they embrace rather than the cliché of "killing trees?" In an open discussion we'll put forth some possibilities and review the pros and cons.

• Dr. Anthony C. Janetos, Director, Joint Global Change Research Institute Pacific Northwest National Laboratory/University of Maryland
• David Refkin, Director of Sustainable Development, Time Inc.
  

Refreshment

TECHNOLOGY'S NEW DIRECTIONS
Industry experts will talk about the present and the future of technologies across disciplines and supply chains in publishing, from Content Management to Digital Asset Management to Digital Photography to Color Management and let’s not forget iron and the amazing press technologies around the corner.

Moderator

• Neil O'Callaghan, Senior Vice President of Operations Technology, HudsonYards

Panelists:

• Aaron Holm, Vice President of Development & Integration, Industrial Color
• Joe Jarrett, New Business Development Director, Adstream Holdings Ltd.
• Andrew Salop, Principal, Metaseed.NET-Media Technology Strategies & Former DAM Strategy Architect at Adobe Systems, Inc.
• Graham Trevett, Vice President of Sales, Goss International Americas

ANNUAL IDEALLIANCE MEMBERS MEETING with Lunch - Islands H & J
Sponsored by Kodak Graphic Communications Group
A time to "take the temperature" of the IDEAlliance membership and confirm strategic direction in 2007 and beyond.
Board of Director - Officers
Chair: Ann Marie Bushell, Group Executive Vice President of Marketing,
RR Donnelley
Vice Chair: Beth Micksch, Program Manager, Wolters Kluwer US
Secretary/Treasurer: David S. Orlin, Senior Vice President of Operations &
Strategic Sourcing, Conde Nast Publications
President & CEO: David Steinhardt, IDEAlliance

MEMBERS' GREATEST HITS: What I did about it...
In a “Lightning Round” of ideas we’ll hear from Summit participants who will briefly describe steps they’ve taken towards becoming “all digital” in their workflow and cost cutting ideas and initiatives. Sure to be a great conversation starter for peer conversations over meals and during breaks.

IDEAlliance CONFERENCE RECAP
IDEAlliance conferences provide interaction and communities to shape the future of our industry. Here are the highlights from last year and look ahead to 2007:

• Print Distribution 2006 - Anita Pursley, Vice President of Postal Affairs, Quebecor World Logistics & Co-Chair, Print Distribution 2007
• SPECTRUM 2006 - Ken Lantz, Senior Vice President/Director of Print Creative Services, DRAFTFCB-New York
• PRIMEX 2006 - Jim Mikol, Senior Vice President/Director, Leo Burnett USA & Cathy Merolle Director of Operations, Manufacturing & Distribution, Hearst Magazines
• XML 2006 - Beth Micksch, Program Manager, Wolters Kluwer US & IDEAlliance Vice Chair of the Board of Directors

Wednesday, February 7

WELCOME & OPENING - Islands F & G
Tom Fox
SUMMIT CHAIR
Vice President of Manufacturing & Technology
American Express Publishing/Time Inc.

BUSINESS FORUM: NEW DIRECTIONS IN DISTRIBUTION
This key part of our business will be addressed by experts in postal, logistics, newsstand, and the new realities for today's Circulators. Again our speakers will participate in a panel discussion led by audience questions.

• NEW Newsstand Realities - Richard Lawton, Senior Vice President, COMAG Marketing Group
• NEW Circulation Realities - Shaun Gurl, Vice President Consumer Marketing, Magazines, American Express Publishing
• NEW Postal Realities - Anita Pursley, Vice President of Postal Affairs, Quebecor World Logistics & Vice Chair, IDEAlliance Postal Operations & Technologies Committee

MEMBERS' GREATEST HITS: What I did about it...
A final word from members and what they've done about challenges in the postal and newsstand distribution arena.

PRIMEX 2007 Wrap Up & Adjournment