Proceedings

Abstract:

The MOPAR Division of DaimlerChrysler (which produces parts and accessories for all DaimlerChrysler vehicles) understands the importance of delivering accurate, timely product marketing material to its dealerships. It's the difference between making additional sales or losing revenue to a competitor. Mr. Haslam will discuss the strategic importance of XML, illustrating it with an application they built to address the growing needs of the MOPAR division. Mr. Haslam will share with you the challenges they faced and how they were solved as well as provide the metrics being used to validate the project's success.