Proceedings

Biography:

As CMO of TRADOS, Bill Seawick is responsible for leading marketing strategy, product marketing, marketing communications, as well as field marketing and lead generation activities. He brings to TRADOS more the 20 years of executive marketing and business development experience at leading technology companies such as Apple, Sun Microsystems, Oracle, Ernst & Young/Kanisa, Blaze Software, and Blue Pumpkin. During his tenure as CMO at Blue Pumpkin, Seawick successfully rebranded and transformed the company from a single product call center vendor to an enterprise solutions provider, resulting in the capture of broader markets and accelerated revenue growth. As Vice President of Marketing at Blaze Software, he led critical initiatives that helped the company triple its revenue growth, successfully complete an IPO and achieve a premium acquisition price of $580 million. As Senior Director of Marketing for Oracle, Seawick architected and managed global marketing for the company's $450 million education and training business. Responsibilities included strategy development and marketing implementation for Oracle's Learning Architecture, the industry's first product and service for delivering on-line education. At Sun, Bill held executive positions managing marketing and alliances for three startup lines of businesses: pioneering commercial market segment focus as the company moved from a technical workstation vendor to enterprise solution provider, building a system integration division, and managing business development for Internet products including Java. At Apple, Seawick was a founding member of the company's Strategic Investment Group. Bill holds an MBA from Cornell University.