2012 XTech Online Seminar Access

Online seminars, workshops and labs, as presented at the 2012 XTech and Technical Conference events in March, 2012.

Access to the video content listed below will be emailed within 48 hours upon registration.

  • XTech TRACK 1 - In the XML Solutions Track, learn how peers are using XTechs to publish beyond the page, in these advanced XML "how-to" videos.
  • XTech TRACK 2 - In the Emerging XML Technologies Track, discover the importance of emerging technologies on tomorrow's media production workflows from our industry's technology leaders.
  • XTech TRACK 3 - Use these step-by-step Labs to get up to speed on implementing new techniques and processes in media production.
  • PLUS - Labs as presented at the 2012 Technical Conference

XTech Track 1
XML SOLUTIONS TRACK

XML WORKFLOWS THAT WORK
Dale Waldt, Manager Content Architecture Engineering, LexisNexis
Dale Walt provides insights into a variety of XML workflows and offer guidance on selecting the XML workflow that will work for you and your operation.

LEVERAGING XML TO ENABLE CROSS-MEDIA PUBLISHING
Stephen Arbour, Managing Editor, Inc.
Case studies based on the American Chemical Society, Rolling Stone Magazine, and Sotheby's auction house will be used to illustrate key points in this presentation.

AUTOMATING CROSS-PLATFORM BOOK PUBLISHING WITH XML
John Dobbin, Principal Nexus IT
Learn how Dymocks is using XML to transform its publishing business.

MANAGING LINKS FOR CROSS-PLATFORM PUBLISHING
Mark Baker, CEO Analecta Communications
Soft linking provides an alternate approach which not only resolves the problem of links in reusable content, but reduces the burden of link creation for authors and allows far richer linking of topics.

XML CONTENT: THE DEVIL'S IN THE DETAILS
Dorothy Hoskins, XML Architect, Jouve NA
Creating complex granular XML and some strategies used to improve markup and assure quality.

THE ULTIMATE IN XML: MEDIA CONVERGENCE
Thaddeus Kubis, Evangelist, Institute for Media Convergence

The future of Media Convergence, a combination of content, communications, computer technology and yes the consumer. Case studies are provided and examined.

XML UP FRONT:  BENEFITS AND GOBLINS
Mark Gross, President Data Conversion Laboratories
Learn about the kind of things you should think about in advance, when considering where XML should fit into your publishing workflow.

Track 2
EMERGING XML TECHNOLOGIES

HTML5: OVERVIEW, UPDATE AND FUTURE
Jason Bright, CEO MediaBeacon
Learn more about why publishers are excited about HTML5, its status and kool new functionality that HTML5 gives us.

CSS3: OVERVIEW, UPDATE AND FUTURE
Amanda Gomm, Digital Bindery
Learn about the current status of CSS3 and what's new with this emerging technology.

EPUB3: OVERVIEW, UPDATE AND FUTURE
Bill McCoy, Director IDPF

Learn more about the status of EPUB3, what's new and when we can see EPUB3 based readers!

NEXTPUB: OVERVIEW, UPDATE AND FUTURE
Bill Kasdorf, Apex Coversion, nextPub Working Group
Learn what nextPub is, how nextPub fits with EPUB3 and HTML5 and what will be new in 2012.

JSON AND XML
Norman Walsh, Lead Engineer, MarkLogic Corporation
Learn more about JSON and how you can leverage this technology in your XML Implementations.

METADATA:  RDFA AND MICROFORMATS
Jeff Finkelstein, RDFa Working Group, founder Customer Paradigm
Learn more about RDFa, current status and ways you can leverage RDFa on your websites.

Track 3
HANDS-ON LABS AS PRESENTED AT XTECH2012

XML for eReaders
This tutorial provides an introduction to the dominant eReader formats including EPUB and Mobi.  It also provides and introduction to the new KF8 format for Kindle Fire and EPUB3.
Instructor:  Shellie Hall, Technical Consultant, Typefi

Intro to PRISM/nextPub
In this session learn more about nextPub, the nextPub model and about PRISM metadata and controlled vocabularies on which nextPub is based.
Instructor: Dianne Kennedy, Technical Editor PRISM & nextPub Specifications

Intro to PRISM/nextPub® Part II
In Part II of the nextPub tutorial, you will learn about the nextPub XML encoding model.  Tagging of nextPub content units, content components and media objects will be highlighted.Instructor: Dianne Kennedy, Technical Editor PRISM & nextPub Specifications

Hands-on Introduction to XML
This hands-on tutorial provides a basic understanding of what XML is as well as the basics of XML tagging. A simple XML tagging exercise will be included.
Instructor: Catherine Palmer, New Horizons Computer Learning Centers of Wisconsin

Hands-on From InDesign to XML
This tutorial provides a step-by-step process that can be employed to move from InDesign to XML. Instructor:  Catherine Palmer, New Horizons Computer Learning Centers of Wisconsin

Hands-on Introduction to HTML5
In this session learn what's new in HTML5 when compared to HTML4, try your hand at tagging content with HTML5 and interact with some of the kool new HTML5 experiments on the Web.
Instructor: Dianne Kennedy, Technical Editor PRISM & nextPub Specifications

Introduction to Rights Management
This tutorial provides an overview of the issues of rights management that are front and center as publishers bring content to the tablet publishing channel in addition to print.  Use of the PRISM Usage Rights Vocablary to capture usage rights will be highlighted.
Instructor:  Linda Burman, LA Burman Associates

PLUS
Technical Conference Labs

G7 NPDC Curve Analysis and Implementation
In this session we explore using the G7 method to control a device and compare use of the G7 method with other methods, such as icc profiles.
Trainer: David Hunter, Pilot Marketing Group

Digital Printing to GRACoL or SWOP
In this session we explore why an offset-centric calibration method like G7 might or might not achieve sufficient color match for a digital environment, either inkjet or Toner based.
Trainer: Chris Schowalter, Product Marketing Manager, EFI

Managing Optically Brightened Substrates
In this session, we review different approaches to match optical brightened substrates, or how to eliminate the effect of optical brighteners in profiling.
Trainer: Marc Levine, Schawk

Automation Lab: Automating for Digital Production
Using common automation applications such as Enfocus Switch and Apple Automater, you'll learn how to perform file and color conversions, application automation, and other important tasks.
Trainer: Ron Ellis, Ron Ellis Consulting

Digital Workflows: Migrating Existing Content to Tablets
In this Lab, participants utilize electronic files created using Adobe Creative Suite and other tools, and migrating the file through an ePub workflow, and finally, viewing the results on a tablet device.
Trainer: Clint Funk, Adobe Certified Trainer

The Adobe Digital Publishing Suite: Tools, Techniques and Opportunities
Take a test drive through DPS by an expert instructor and discover what you need to know to effectively add DPS to your media production workflow.
Trainer: Clint Funk, Adobe Certified Trainer

Using Metadata: Tools and Methodologies
This learning lab covers the basics of the XMP standard, and how it can be used to embed metadata into photos and other publishing related files (PDF, InDesign, Illustrator).
Trainer: David Riecks, David Riecks Photography