Color Management Professional Sales

 


The Color Management Professional Sales Training is designed to bring the value of color management to the sales team in easy to understand terms. The CMP Sales course assists the print and premedia account executive in managing customer’s color expectations and assuring integrity to their client's brand image. The program defines how your company achieves a proof-to-print match, ensuring brand color across multiple jobs and devices. This eLearning program provides a unique opportunity to educate account executives to the fundamentals of color management, without overloading on the technical details.

Who Should Enroll: Sales and Acount Executives of creative agencies, studios, print and premedia service providers

Instructors:

David Hunter
Pilot Marketing Group
 

Steven Schnoll
Schnoll Media Consulting
 


COURSE LESSONS

Lesson 1: The Realities of Living in a Colorful Society

Lesson Objectives

 

  • Overview of why color management is important to a Sales Representative
  • Basic color management principles
  • What are some of the key terms sales professionals should have in their sales vocabulary
  • Meeting customer expectations

 

Lesson 2: The Cross-Media Color World

Lesson Objectives:

 

  • Understand the Customer needs for the Job
  • Spot color vs. CMYK vs. RGB vs. Hi Fi (Multi-Channel)
  • Resolutions for different media
  • File Format- The PDF dilemma. PDF X1a, PDF X3, PDF X4
  • Paper – The 5th Color

 

Lesson 3: Standards and Best Practices

Lesson Objectives

 

  • G7® Benefits
  • Establishing Printing Aims and Tolerances
  • International Print Standards (International Standards Organization- ISO)
  • Proofing
  • Lighting Conditions for evaluating Proof/Print
  • Knowing when to call for help and whom to contact

 

Lesson 4: Devices and Platforms

Lesson Objectives

 

  • Differentiating your company
  • Strengths and Weaknesses of different print device types
  • Asking the right questions
  • Building a realistic production schedule

 

Lesson 5: The Color Value Proposition

Lesson Objectives

 

  • Benefits you and your customer can obtain through good color management
  • Developing a color-focused features and benefits list
  • Explaining the value proposition in clear understandable English
  • Illuminating the metrics of good color reproduction