Integrated Media Workflow Fundamentals Training & Certification

What you NEED to know to enable cross-media services and workflows

The IDEAlliance Integrated Media Workflow Professional® (IMWPro) Training & Certification program is the industry's new online instructional course and exam designed to teach graphic communications professionals the basics of making the transition from a dedicated print workflow to a workflow designed to enable the production, publishing and delivery content across multiple media channels.

Who Should Enroll
Publishing, print, premedia, IT, and content management professionals and managers

Instructors
Dianne Kennedy
Peter Meirs
John Parsons
Mary Yurkovic
David Zwang

Why IMW Fundamentals?
IMW Fundamentals offers the latest recommendations for establishing an integrated media production workflow. The course provides a strong educational foundation for any technical practitioner interested in a fundamental understanding of a workflow designed to enable efficient content delivery across multiple media channels.  Two case studies are provided to reinforce concepts presented in the course.

CURRICULUM

MINUTES

1.

Understanding Today’s Media Channels

15

2.

Overview of an Integrated Media Workflow

35

3.

The Importance of Digital First

15

4.

Stage #1:  Create and Capture

40

5.

Why Asset Management is Critical

15

6.

Stage #2: Ingest and Manage

30

7.

The Role of Color Management in Brand Integrity

15

8.

Stage #3: Edit and Produce

35

9.

PDF/X-1a, PDF/X-4 and PDF/VT

15

10.

Stage #4: Transform and Publish

45

11.

Open Formats for Publishing  Digital Magazines

15

12.

Stage #5: Fulfill and Distribute

35

13.

The Role of Social Media and Analytics

15

14.

Stage #6: Report and Engage

35

13.

Certification Exam

 
14. CASE STUDIES (To Sponsor, LEARN MORE)  
 

Total Run Time

5.25 hrs.

About Certification
Upon successful completion of the certification exam you will be certified for 2-years, receive a certificate of completion and program logos. You will also be listed in IDEAlliance’s Official Directory of Certified Experts, Professionals and Qualified Masters for the period of your certification. To maintain certification you must successfully complete the recertification training every two (2) years.

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