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Proofing State of the Art
2008
IDEAlliance Proofing Summit
Monday March
10, 2008
Held in Conjunction with

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PROGRAM
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10:00 am - 10:30 am
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Welcome, Introductions and Setting the Stage
Speaker: Gina Sigmon:, Quebecor World, Chair SWOP
Committee
Introductions:,
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10:30 am - 11:15 am
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Proofing 2009: Industry Perspective
Panel of Publishers and Agencies discussing the
proofing challenges they face in day-to-day publishing
workflows. Where does proofing fit? How
close are we to to eliminating hard copy proofs
altogether? What work remains?
Moderator:
Gina Sigmon, Quebecor World, Chair SWOP Committee
Panel:
Anthony Bellacicco, DRAFTFCB, Rob Pepe, The Lab
NYC, Colleen Capola, Leo Burnett,
USA, Vanessa Etherington, Time Inc., Diane Pesce,
Condè Nast, Chris Smyth,
Rogers Publishing
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11:15 pm - 12:00 pm
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IDEAlliance Proofing System Certification
Programs 2008
Speaker:
Bill Pope, Rochester Institute of Technology,
IDEAlliance Certification Program Manager
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12:00 pm - 1:30 pm
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Lunch Break
Sponsor Product Demonstrations on Expo Floor
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1:30 pm - 2:15 pm
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Industry Panel:
Hard Copy Proofing State of the Art
Panel of Hard Copy Proofing Systems Vendors explain what the
requirement to proof "to the numbers" means
in terms of proof quality and reliability.
Moderator:
Nubar Nakashian, Tana Seybert, Past Chair of SWOP
Panelists:
Andy Traenkner, Fujifilm Graphic Systems, Dick
Presley, Kodak, Christian Schowalter, GMG Americas,
Heath Luetkens, GGS Publishing Technologies, Eric
Dalton, Just Normlicht
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2:15 pm - 2:30 pm
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Industry Review
Session: Hard Copy Proofing Gallery
Attendees are invited to view the IDEAlliance Proofing
Gallery made up of proofs
certified to the numbers and to provide input for further
development
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2:30 pm - 3:15 pm
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The Challenge
of Virtual Proofing to the Numbers
Moderator:
Anthony Bellacicco, DRAFTFCB Vice-Chair of SWOP
Panelists:
Doug Landon, Integrated Color Solutions, Chris Edge,
Kodak, Heath Luetkens, CGS Publishing Technologies,
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3:15 pm - 3:30 pm
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Making SWOP
Proofs Learn how to make a SWOP Proof in 3 easy
steps. Find out about the difference between G7
Proofs and SWOP Proofs.
Speaker: Steve Smiley:, Chairman Print Properies
Committee, IDEAlliance;
Director of Color Technology | VERTIS Communications
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3:30 pm to 4:00 pm
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Break and Sponsor Demonstrations in Expo Area
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4:00 pm - 4:45 pm
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Summary and
Next Steps:
New IDEAlliance Proofing
Initiatives
Speakers: Dianne Kennedy:, Program Director, Print
Initiatives, IDEAlliance; Steve Smiley, Vertis,
Inc. and Chair Print Properties Committee; Gerry
Gerlach, Integrity Graphics and Chair of GRACoL
Committee
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4:45pm - 6:00 pm
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Publishing
Executive Expo
Note:Your pass will allow entry into the
Expo on March 11 as well!
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