This IDEAlliance Publishing Technologies Survey is being conducted to assess the state of publishing technologies and standards in the industry today. First we ask for general information about your organization and your role. You do not have to reveal your name, company or position. However note that we provide survey results to any one who is interested. Next we focus on digital media assets both for archive and for product delivery. We hope to assess current media formats and identify trends for the next two years. We then move our focus to systems. Here we hope to assess the current systems that are installed and in use as well as the wish-list for the next 2 years. Other areas of inquiry include technology standards, both awareness and adoption.
NOTE: We will provide a copy of the report developed from this audit at the end of our project if you provide your name and email address:
1. What type of publishing do you do?
Magazine Journal Book Catalog Newspaper Advertising
2. What market segment do you serve?
3. Are there other divisions of your organization that address different markets / products? Explain
4. Which best describes your current job function?(may be multiple)
Print Production Information Technology, Engineer, Analyst, Strategist New Media Production Electronic/Digital Delivery Digital Asset Management
5. I am:
Non-Management Management Upper Management Other
1. What are your primary media delivery types?
Print Online Mobile eZines Electronic via Aggregators
2. What new delivery types will become important in the next 2 years?
Online Mobile eZines Electronic via Aggregators Streaming Audio Streaming Video Other
3. What are your primary media archive formats?
Print PDF Quark InDesign Word XML Other
4. What media archive systems do you have in place?
1. What types of media assets do not require systems to manage effectively?
2. What types of media assets require systems to manage effectively?
3. What types of media assets to you currently manage using a system?
4. What types of media assets will you manage using a system in the next 2 years?
5. What type of system do you plan to implement in the next 2 years?
Digital Asset Management (DAMS) Content Management (CMS) Editorial and Production Systems (E&PS) Enterprise Content Managment (ECM) Other
1. Are you currently planning the development of new media products?
Yes No
2. Are these new media products based on re-use of existing media assets?
3. Do these new media products require new delivery formats?
1. Does your organization have a stated policy about adopting/implementing technology standards?
2. Does your organization have a group or person responsible for monitoring technology standards?
3. Which standards have you heard of?
PDF PDF/X XML JDF XMP Dublin Core PRISM
4. Operating system and applications aside, what standards do you embrace or plan for the future?
1. Do you view metadata as a key enabler for content and asset management?
2. Do you currently have staff expertise in metadata?
3. Do you intend to develop metadata expertise in the near future?
4. Would you find value in educational Webinars about metadata?
5. For what type of assets do you currently need metadata vocabularies?
Article text PDFs Digital Images Music Ringtones Streaming video Rights Other
5. What metadata specifications have you evaluated as a starting point for asset management?
XMP Dublin Core PRISM IPTC DISC None Other
1. Have you heard of the PRISM metadata specification?
2. Have you evaluated PRISM as the basis for your metadata implementation?
3. Are you currently using PRISM metadata?
4. If so, how are you using PRISM?
5. Do you have plans to implement PRISM metadata in the future?
6. If you have evaluated PRISM and decided not to use it, please briefly explain why
7. Would you find value in online PRISM training?
1. Have you heard of XMP?
2. Is XMP an open industry specification?
3. Do you view XMP as a critical enabling technology?
4. Do you make use of XMP today?
5. Can XMP be used outside Adobe's Creative Suite?
6. Do you plan to implement XMP in the future?
7. Would you find value in online training sessions to learn more about XMP?
8. Would you find value in industry-wide XMP interoperability testing?
9. Would you be interested in participating in an industry-wide XMP community to participate in fostering XMP implementations and extending the specification in an open industry environment?
