Webinar Library: Marketing Strategies & Emerging Business Models

SPONSORED BY	WEBINAR	DATE	RECORDING
	1st of a 6-Part Webinar Series on transitioning from a print services provider to a solutions partner for your clients Improve your Productivity and Profitability by Integrating Your Print & Business Workflows As print businesses strive to drive costs out of their operations, merging MIS and ERP business systems into the production workflow can be critical to boosting productivity, improving visibility into production costs, and increasing automation. Join Nick Benkovich, Director, Integrated Solutions and Technologies, Kodak and Andy Booth, Product Marketing Manager, EFI who discuss how this integration can help print providers achieve a new level of streamlined efficiency.	8/2011
	The Future of Direct Marketing Direct. One-to-one. Targeted. Impactful. R-O-I. Direct marketers have long used these terms to demonstrate the unique value of their craft. But how relevant are they now given the significant changes that have swept the marketing industry over the last few years? And how are those changes impacting the way marketing providers—including companies throughout the production value chain—should be thinking about their future opportunities and growth strategies?
	Sales Management: How To Hire A Winner In this recording you will learn how to profile the ideal candidate for your graphic communications sales position, how to network for candidates who aren't even looking for a job, questions to ask in the interview and how to test for the most important success factors of tomorrow's top performers. Presented by acclaimed author David Fellman, President of David Fellman & Associates.
	Social Media Networks Social Media Networks: Serious Tools for Serious Business Social Media is a huge fad – but not a passing fad. Beyond the hype, social media is a “game changer” for business. It's an important component in any businesses marketing, communications, and customer relations AND its also an essential tool for your new product development, your customer focus groups, your corporate voice and identity. In short, Social Media can make or break your business in the very near future.
	Social Media for Marketing Our prospects and customers are participating in social networks and they are contributing valuable information about who they are, what they want, and when they want it. Product Managers, Marketers, and Executives need to understand how harnessing this social media intelligence can provide definite strategic advantages for future business growth and success. This webinar program explains how Facebook, Twitter, Blogs, video and photo sites, along with news and online shopping sites define where our customers are living, doing business, having fun, solving problems and being entertained. Learn how to observe, measure and interpret their online behavior to better understand our customers demographics and how to communicate, market and build long term profitable relationships.
	Selling & Delivering the Promise of Cross Media Selling & Delivering the Promise of Cross-Media explains the tools and solutions involved in an integrated campaign and how clients can deploy more engaging, customized, personalized marketing across all media – including social media.
	Get Linked In with LinkedIn Learn how to establish a LinkedIn account and use that account to create your own personal brand.
	Environmental Sustainability in the Premedia Arena A special 6-part IPA online series for strategic decision makers looking to reduce costs and win business through their knowledge of sustainability.
	Rigid Substrate Printing - Business Boom or Bust Gain insights from executives who have successfully implemented wide-format technologies. This two-part webinar series sheds light on the tremendous business opportunities the rapidly growing super-wide format market for printing directly on rigid substrates. We highlight new technology developments as well as the challenges faced by business owners who have successfully implemented wide-format technologies. If you are a company owner/manager considering expanding your business into rigid substrate printing, learn from the experiences of those who have gone before you. Business leaders will share their experiences, strategies and tactics of deploying direct-to-rigid-substrate wide format printing. Discover the investment required beyond just the upfront capital equipment purchase and the margin models this business entails. Plus, learn where this business opportunity is going in the future!
	Achieving Great Customer Service This multi-part educational series, specifically designed to for the graphic communication industry, demonstrates the culture and processes needed to create a great customer service department and high-performing customer service representatives. Sid Chadwick's instructional series conveys how to create the kind of internal and external processes that result in record revenues that emanate from great customer service. Download Brochure
	Developing Creative Services Successfully This four-part curriculum has been developed for prepress and printing companies who have already entered, or are considering entry, into the creative services market. The sessions cover the driving forces, opportunities, market overview, planning and sales. The presenter, Ted Leonhardt, built and sold a design firm with a staff of 50 and annual fees of over $10 million.
	10 Steps to Solution Selling This is a groundbreaking training program that presents an incredible 10-step process to implement a strong Solution Selling into your sales organization. The program includes 10 power-packed “how-to” videos to fully support your sales staff as they incorporate the principles of true Solution Selling into their regular daily sales activities