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In 2005, IDEAlliance merged its SPACE initiative into
AdsML (http://www.adsml.org/)
Specifications for Publisher & Agency Communications
Exchange (SPACE) was created as electronic business
transactions for:
- Space reservation
- Insertion Order
- Creative Material
- Job Ticket
- Invoice
The standard was developed to get paid faster from
a reduction in information errors that cause billing
discrepancies. Additionally, the goal of creating the
specifications for ad insertion orders to eliminate
much of the confusion and misinformation that can result
when insertion orders are sent by fax or mail. By establishing
this set of standards, any publication or agency could
receive electronic business information from any collaborative
partner.
To date the standard contains electronic transactions
for everything but invoices which is being completed
soon. SPACE began using the process and coding
work from SPACE/X12 which was finalized in 1997. Today,
X.12 electronic data interchange is being used in the
newspaper segment and in Europe. Compatibility with
these e-commerce networks was deemed important.
SPACE creates an industry standard electronic
format for the print/publishing supply chain. SPACE
takes all the information that is exchanged between
an ad agency, printer, and publisher, and puts it into
a completely standardized electronic format. This allows
the process of exchanging information to be well defined
and creates a definitive way of conducting business.
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