|
Verbal Media Commitment
January 7, 2002
1. Media Planner calls Publisher's Sales
Representative to discuss a placement of an ad.
After discussing media particulars like size,
position and cost, the verbal media commitment
is agreed to by both parties.
2. The Sales Representative enters the
information into the Publisher's sales system.
An acknowledgement containing the media particulars
is sent to the Agency's Media Planner. After reviewing
the verbal media commitment, the Media Planner
sends an acknowledgement to the Publisher indicating
the commitment has been accepted. The computer
information is also uploaded into the Agency's
Media Database.
Space Reservation
February 6, 2002
3. The Space Reservation is issued by
the Media Planner at the Agency to the Sales Department
at the Publisher.
4. After reviewing the Space Reservation, the
Sales Department determines that an incorrect
size has been ordered. The Verbal Commitment has
specified a quarter page advertisement while the
Space Reservation is specifying a half page advertisement.
An acknowledgement is released to the Agency indicating
the discrepancy.
5. The Media Planner reviews the discrepancies
and discovers that the Space Reservation did have
an incorrect size. A revised Space Reservation
is released with the correct size.
6. The Publisher's review of the revised Space
Reservation found all of the information to be
correct. An Acknowledgement is issued indicating
the Space Reservation has been accepted.
Insertion Order
March 4, 2002
7. The Traffic Manager at the Agency releases
the Insertion Order to the Ad-Coordinator at the
Publisher.
8. The Ad-Coordinator reviews the Insertion Order
and finds the information to be correct. An Acknowledgment
is issued indicated the Insertion Order has been
accepted.
9. The Traffic Manager has received the Acknowledgement
and will now notify the Pre-press of the advertisement's
details. A scrubbed version of the Insertion Order
is released to the Pre-press. The scrubbed version
contains no financial data.
10. The Pre-press receives the Insertion Order
and acknowledges to the Traffic Manager the data
has been received.
Material
March 25, 2002
11. Prepress combines the job information
sent in preceding step with the digital ad file
and releases with a proof to the Publisher.
| a. |
Pre-press releases the material
to the Publisher. |
| b. |
The Publisher performs pre-flight
checks and preps the file for the Printer.
The file has no errors and an acknowledgement
is sent to the Pre-press to confirm successful
receipt of the file. |
| c. |
The file is forwarded from the
Publisher to the Printer. |
| d. |
The Printers acknowledges receipt
of the file. |
| e. |
An information copy of the Material
is forwarded to the Agency to inform the Agency
the file has been received and processed.
|
| f. |
The Agency acknowledges receipt
of the Material. |
Invoice
April 1, 2002
12. The Publisher creates an electronic
invoice directly from the billing system. The
invoice contains a digital tearsheet indicating
proof of publication. Information is translated
to SPACE/XML and sent to the Agency.
13. The Agency acknowledges receipt and
beings a review and approval process of the invoice.
Payment is authorize and sent to Publisher.
Payment
Monthly Media Activity Statement
May 1, 2002
14. The Publisher issues a monthly statement
reflecting media placements and payments showing
an outstanding balance.
15. The Agency confirms receipt of the
statement.
|
