Verbal Media Commitment
January 7, 2002

1. Media Planner calls Publisher's Sales Representative to discuss a placement of an ad. After discussing media particulars like size, position and cost, the verbal media commitment is agreed to by both parties.

2. The Sales Representative enters the information into the Publisher's sales system. An acknowledgement containing the media particulars is sent to the Agency's Media Planner. After reviewing the verbal media commitment, the Media Planner sends an acknowledgement to the Publisher indicating the commitment has been accepted. The computer information is also uploaded into the Agency's Media Database.

Space Reservation
February 6, 2002

3. The Space Reservation is issued by the Media Planner at the Agency to the Sales Department at the Publisher.

4. After reviewing the Space Reservation, the Sales Department determines that an incorrect size has been ordered. The Verbal Commitment has specified a quarter page advertisement while the Space Reservation is specifying a half page advertisement. An acknowledgement is released to the Agency indicating the discrepancy.

5. The Media Planner reviews the discrepancies and discovers that the Space Reservation did have an incorrect size. A revised Space Reservation is released with the correct size.

6. The Publisher's review of the revised Space Reservation found all of the information to be correct. An Acknowledgement is issued indicating the Space Reservation has been accepted.

Insertion Order
March 4, 2002

7. The Traffic Manager at the Agency releases the Insertion Order to the Ad-Coordinator at the Publisher.

8. The Ad-Coordinator reviews the Insertion Order and finds the information to be correct. An Acknowledgment is issued indicated the Insertion Order has been accepted.

9. The Traffic Manager has received the Acknowledgement and will now notify the Pre-press of the advertisement's details. A scrubbed version of the Insertion Order is released to the Pre-press. The scrubbed version contains no financial data.

10. The Pre-press receives the Insertion Order and acknowledges to the Traffic Manager the data has been received.

Material
March 25, 2002

11. Prepress combines the job information sent in preceding step with the digital ad file and releases with a proof to the Publisher.
    1. Pre-press releases the material to the Publisher.
    2. The Publisher performs pre-flight checks and preps the file for the Printer. The file has no errors and an acknowledgement is sent to the Pre-press to confirm successful receipt of the file.
    3. The file is forwarded from the Publisher to the Printer.
    4. The Printers acknowledges receipt of the file.
    5. An information copy of the Material is forwarded to the Agency to inform the Agency the file has been received and processed.
    6. The Agency acknowledges receipt of the Material.

Invoice
April 1, 2002

12. The Publisher creates an electronic invoice directly from the billing system. The invoice contains a digital tearsheet indicating proof of publication. Information is translated to SPACE/XML and sent to the Agency.

13. The Agency acknowledges receipt and beings a review and approval process of the invoice. Payment is authorize and sent to Publisher.

Payment

Monthly Media Activity Statement
May 1, 2002

14. The Publisher issues a monthly statement reflecting media placements and payments showing an outstanding balance.
15. The Agency confirms receipt of the statement.