Joint GWG/IDEAlliance Print Ad Ticket 2.0

Today, with the maturation of digital advertising workflows and a new emphasis on globalization, The Ghent Workgroup (GWG) and IDEAlliance have joined forces to develop the Joint GWG/IDEAlliance Ad Ticket Specification V2.0. This specification represents a global collaboration to define a single set of fields that foster end-to-end automation in the advertising supply chain. The cornerstone of this specification is the identification of — and an agreement to — a set of ad ticket metadata fields that are universally required and accepted by all publishers. 

The Joint GWG/IDEAlliance Print Ad Ticket Specification represents the next major revision of the GWG Ad Ticket Version 1.3 and serves as the basis for the IDEAlliance ADAM (Asset Delivery Advertising Metadata) Portal Interface Guide Version 1.0.

►► Download the Ad Ticket Now!