PRISM Metadata Initiative

Authoring Articles in PRISM XML

As magazines move to capturing article text and metadata directly from content creators, Idealliance is actively working to make a simple PRISM/HTML5 article authoring tag set available.  We also hope to promote the development of off-the-shelf authoring tools that publishers and their extended network of content creators can use to move to digital-first content workflows.

As part of this effort, we are conducting a brief survey about XML Authoring.  Please help us by answering 7 simple questions.  Results will be made available in early September on the PRISM Website!

►►► Link to Content Authoring Survey

What is PRISM?

PRISM is industry-standard Metadata that can be used to build efficient, multi-channel publishing solutions.

With PRISM a publisher can create, manage, aggregate, produce, distribute and reuse content.

The Source is the Solution!  The Magic is in the Metadata!

The PRISM Metadata Initiative is an Idealliance Working Group that develops  interoperable, standardized, metadata-based publishing solutions. The PRISM Metadata Initiative brings together the work done by the PRISM (Publishing Requirements for Industry Standard Metadata) Working Group and the nextPub/PRISM Source Vocabulary Working Group to function as a single, unified body with the ongoing mission of developing standardized, metadata-based solutions for publishers.

Metadata solutions for efficient, multi-channel publishing
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Using PRISM you can:

Capture Content from Websites
The PRISM Aggregator Message for Web content, or PAMW, can be used free of charge to automate content capture from websites for archive, reuse and monetization. 


Manage Content and Media Assets in a DAM
If you are in the process of defining a metadata vocabulary with associated controlled vocabularies so that they can be managed in a DAM, you can use the core PRISM Metadata Specifications free of charge.


Send Content to multiple Licensors, Syndicators & Aggregators
The PRISM Aggregator Message, or PAM, can be used free of charge to send your content to others across the media supply chain. 

Implement a Multi-Channel Publishing System
If you are establishing a source content repository to publish across media channels, use the PRISM Source Vocabulary, or PSV

About PRISM Metadata Specifications:

The PRISM Working Group initiated its work in 1999, released PRISM 1.0 in 2001 and addressed publishing across media platforms by releasing PRISM 2.0 in 2008. Today PRISM Specifications serve as the foundation for threee XML publishing solutions:

  • PRISM Aggregator Message (PAM): An XML tag set developed in 2004, designed to package articles for delivery to content aggregators. PAM is built on PRISM metadata fields and XHTML for encoding text.
  • PRISM Aggregator Message for Web Content (PAMW): An XML tag set developed in 2014, designed to automate the caputure of online articles for archive, reuse and delivery to content aggregators. PAMW is built on PRISM metadata fields and XHTML 4 for encoding text.
  • PRISM Source Vocabulary: An XML tag set developed in 2011, designed to encode a wide variety of content, from articles, to advertisements to the chapters of books. PSV is built upon PRISM 3.0 metadata and HTML5 for encoding text and rich media content.