PAM Business Case

The PRISM Aggregator Message is a standard format for publishers to use in transmitting XML content to aggregators and syndicators. 

The PRISM Specification defines a collection of metadata elements for common publishing needs. But to apply them in specific situations, such as for delivery of content to web sites and secondary licensing partners, it is necessary to define an XML format that combines PRISM metadata with content markup to support those specific processing objectives. The PRISM Aggregator Message is such a specific standard.
 
By enabling the delivery of detailed information in a consistent format, the PRISM 2.0 DTD or PRISM 2.0 XSD allows publishers and other content-related companies to better communicate with a broader range of partners who are just now standardizing on XML. Many major publishers, other content rights holders, and developers of software tools and information and retrieval systems have indicated their plans to support this standard.
 
The Aggregator XML tag set has been designed to meet the business requirements of the members of the Working Group. After examining numerous samples from every publisher, the group did an extensive review of all requirements and how an aggregator tag set could address them. See the press release for more details.
Following are some of the benefits of the Aggregator Message. The Guide to the PRISM Aggregator Message explains these benefits in more detail.
 
  • The use of a single, industry-standard format for extraction and acquisition reduces the errors and costs of tracking and deploying multiple formats to communicate with multiple business partners and makes it possible to automate these processes.
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  • The value and accessibility of the content will be increased because time to market is reduced by the use of a single format for all organizations.
  • The use of a common industry format reduces the barrier to entry for all publishers and content aggregators. This is especially valuable for smaller organizations.
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  • Aggregators manage content from a large numbers of sources. By providing a common metadata standard, PRISM helps everyone in the electronic content business track, use and re-use their content.
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  • Providing content encoded in XML enhances the content’s value because it makes it possible to re-purpose it. For instance: 
  • Information marked up as tables is now accessible as data.
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  • In-line XML markup lets you identify names, key phrases and other important data elements such as organizations. This ability greatly improves search and display flexibility and increases the possibilities for new products.
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  • Standardization of the use of special characters gives you wider access to more scientific symbols and foreign characters. Furthermore, they can be handled automatically.
 
All of these capabilities combine to let you use your content on a wider variety of output media and products, getting more value from your information assets.
 

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