SPECTRUM 2006

Download the Spectrum 2006 program

HIGHLIGHTS

3 Keynote Topics

• Leadership & Innovation to Create Value in a Changing Industry
• Magazine Brand Management in a Multi- Channel World
• Bringing Change to Your Workplace: The Reality of Applying Change Management

3 Tracks with 12 Different Concurrent Sessions

• Innovations in Integrated Digital Workflow
• Directions in Media: Cross-Channel Marketing
• Maximizing the Potential of Print

3 General Sessions

• Outstanding Creative: Success Stories from the MPA Kelly Awards
• 60 Innovative Ideas in 60 Minutes
• SPECTRUM The View – A Look Back…Ahead

6 Case Studies – 30-Minute Focused Success Stories

KEYNOTES

LEADERSHIP & INNOVATION TO CREATE VALUE IN A CHANGING MEDIA INDUSTRY
John Brandt
CEO, MPI Group
and Former Editor-in-Chief of IndustryWeek & Chief Executive

MAGAZINE BRAND MANAGEMENT IN A MULTI-CHANNEL WORLD
Judy Franks
Executive Vice President & Director of Brand Behavior
Energy BBDO

BRINGING CHANGE TO YOUR WORKPLACE: THE REALITY OF APPLYING CHANGE MANAGEMENT
Tom Carroll
Group Vice President of Human Resources
RR Donnelley