ABOUT SPECTRUM

Who Attends SPECTRUM?

Each year up to 400 print industry leaders attend SPECTRUM. Attendees include:

• Executives-Presidents, Vice Presidents, Principals, Publishers, CEOs and COOs
• Managers-Directors and Managers, including Marketing Staffs
• Account Executives

One-third of the participants have key management and executive roles with titles of president, CEO, COO, publisher or vice president and another third have titles of director or manager. SPECTRUM is the official annual conference of the National Advertising Production Club Network.

What are the Issues, Audiences and Topics for SPECTRUM?

The SPECTRUM Conference is dedicated to workflow, production and management issues from creative to print, and is designed for:

• Advertising Agencies, Advertisers and Creative Companies
• Publishers, Catalogers and Corporate Publishers
• Prepress, Pre-Media and Electronic Media Companies
• Printers
• Equipment, Systems and Software Vendors, Paper and Ink Manufacturers, and E-Business Companies

Highlights of Topics Addressed at SPECTRUM:

Focusing on standards, technology, training, business management, and market trends, topics this year include:

• Total Process Digitalization: What Lies Ahead?
• Doing Business Across the Internet
• Matching the Desktop with a Printing Press
• CTP/Digital Workflow and the Partial Ad from Hell-Will They Ever Work Together?
• An Asset is Born: The Lifecycle of Digital Assets
• Project Management: On-Time and On-Budget Success