|
Who Attends SPECTRUM?
Each year up to 200 print industry leaders from GRAPHIC
ENTERPRISES attend SPECTRUM. Attendees include:
- Advertisers
- Advertising Agencies and Creative Companies
- Publishers and Catalogers
- Prepress, Pre-Media and Electronic Media Companies
- Printers
- Equipment, Systems and Software Vendors
- Paper, Ink & Supply Manufacturers
One-third of the participants have key management and
executive roles with titles of president, CEO, COO, publisher
or vice president and another third have titles of director
or manager.
What is the Misson of SPECTRUM?
The mission of SPECTRUM Conference is to provide a forum
to explore and validate current and emerging technologies
and best practices in The Graphic Enterprise. Founded
in the advertising-magazine community in 1976, SPECTRUM
explores challenges in current and evolving possibilities
for imaging, and content creation, to production and to
dissemination and focuses on real-world applications that
work. Utilizing the resources of the IDEAlliance membership,
their customers and suppliers, SPECTRUM continues to provide
a vehicle for cross-industry networking, education, vision
and action.
Highlights of Topics Addressed at SPECTRUM:
Focusing on standards, technology, training, business
management, and market trends, topics this year include:
- It IS a Smaller World: Production Execution Goes
Global for Branding
- DRUPA: Next Big Things for Printing & Publishing
- Integrated Production Chain from Agency, Publisher
to Printer - Demystifying JDF & SPACE
- Proofless Workflow...Is It a Reality?
- New World of Direct Communications: Impact on Advertising
& Publishing
- JDF: Reality or Fiction?
- Designing for Digital Production
- Printing by the Numbers: Are We Losing the Craft?
|
