7:30am - Continental Breakfast

8:00am - Registration Opens

8:30 - 9:15am - Welcome & Opening

Valerie Morris, Vice President of Manufacturing & Distribution, Fairchild Publications & 2004 SPECTRUM Chair

Job Definition Format (JDF): Reality or Fiction?
What is JDF and what are the expectations for JDF in the Advertising and Publishing segment? There have been volumes written on the subject, but are we any closer to understanding the realities of this integration and what the future may hold for adopters. This introspective session will bring you up to speed on the technology, its application and how the integration will impact the relationships between publisher and printer. Industry speakers will share their respective insights into what the key issues and challenges are for the industry and what is evolving behind closed doors.

Moderator: Dan Everard, Representative, Network Graphic Production (NGP)

Panelist(s):
Alan Darling, Executive Vice President, Vio, Inc.
Jaime C. Lopez, Workflow Marketing Manager, Xerox Corporation
Jess Walker III, Senior Product Manager, Epublishing Group, Adobe Systems, Inc.

9:15 - 10:00

Virtual Proofing to Proofless Workflow: Perspectives, Challenges & Transition
Virtual Proofing is THE buzz in the industry. What's the excitement all about? The technology for Virtual Proofing is commercially available and targeted to replace conventional contract hard proof. Are we at a nexus for the application of a new technology similar to CTP? Learn from the panel of early adopters as they present how virtual proofing can be utilized in their production and what obstacles to overcome for broader industry acceptance and the steps required for a forward-looking transition for developers and users of this exciting new technology.

Moderator: Erik Cullins, Associate Director of Digital Development, Time Inc.

Panelist(s):
Gina Sigmon, Director, Technical Sales, Quebecor World
Joe Duncan, Vice President/Director of Innovation & Technology, Leo Burnett USA
Randall Swift, Technical Operations Manager, Time Inc.

10:00 - 10:15 - Refreshment Break

10:15 - 11:00

New World of Direct Communications: Impact on Advertising & Publishing
Digital printing has come of age. From the desktop to the pressroom, digital printing now is a powerful graphic arts tool. And the quality finally is ready for prime time. Designed for print production pros, this lively panel discussion will showcase the many benefits of such full-color digital printing applications as print-on-demand (POD) and variable information (VI), and provide real-world expert advice to leverage and manage the expanded creative latitude offered by today's digital printing workflows. The session will focus on how leading agencies/in-house creative shops are working with their corporate clients and print service providers to bring marketing programs to a new level of relevance and impact through stronger print-and-Web integration and real-time, real-fast content and layout changes based on a recipient's response. Some of the newest and most successful types of direct marketing programs will be discussed during this session along with an overview of the newest software for cross-media one-to-one campaign design and production.

Moderator: Robert Wagner, Vice President & General Manager, Creative Services Business, Xerox Corporation

Panelist(s):
Keith Goodman, Vice President, Business Development, Anderson Direct, Inc.
Cheryl Kahanec, President, DigitalNow, Inc.

11:05 - 12:15

Sponsor Presentations with Refreshments
Hear from our 2004 SPECTRUM Sponsors in engaging introspective look into their company vision and developments and how they are meeting current and evolving industry and customer needs. Through their broad experience and knowledge, they support the development of the content of the Conference. Take the time. Attend. Learn. Refreshments will be served.

Concurrent Sponsor Presentations

WAM!NET, A Division of Savvis
Automating Your Workflow: The industry is demanding solutions that do more than just move digital content. Prepress, printers and publishers are looking to further automate their workflow across production processes that include multiple enterprises and different systems. WAM!NET, with a fully-managed infrastructure from SAVVIS, provides an ideal media services platform to automate every step of inter-enterprise workflow on a subscription basis. Through the WAM!NET/SAVVIS media platform workflow applications and legacy databases/systems can be integrated with WAM!NET content management and distribution services for a totally integrated workflow. Workflow can be integrated across multiple enterprises and workloads can be balanced on a global scale. And because the services are built on an open XML architecture, new technologies and standards, such as JDF, are easily integrated. Learn more about automating your workflow with WAM!NET's unique media services platform.

Agfa Corporation
Integrating Print Advertising & Brand Media Mix: Agfa has a new enterprise level communication management system that's been designed to integrate the print advertising and packaging needs into the brand's media mix. Finally, content within a context that makes complete sense for magazine production and all other print media. Sounds pretty cool, eh? It is. Come see us today and find out how you will be doing business next year.

Repeat Sponsor Presentations
WAM!NET, A Division of Savvis
Agfa Corporation

1:30 - 3:00

Town Brawl #1 with Refreshments
Each year the attendees of SPECTRUM - the entire GRAPHIC ENTERPRISE chain - gather in Town Halls to discuss and debate the hottest issues and topics in the industry. And each year on critique sheets these sessions are noted as key highlights of SPECTRUM. This year we change the name to Town Brawl to better describe the spirited dialogue that is the tradition of SPECTRUM. We'll have question cards to get the ball rolling…

Co-Moderators: Ann Marie Bushell, Group Vice President of Marketing, RR Donnelley & Nick Patrisi, Director of Market Relations & Print Media, Creo Inc.

3:00 - 3:45 - Concurrent Elective Tutorials

#1
Best Practices for Digital Image Handling
The onslaught of digital images has left many publishers in a lurch. In a digital photography workflow, education is paramount. New workflow systems need to be designed to determine early enough in the production cycle that images are made to the IDEAlliance DISC (Digital Image Submission Criteria) Specification and are up to quality expectations. The traditional role of the Photo Editor will be dramatically changed. Color managed monitors and an understanding of color management become necessary at this level. What are publishing houses doing to deal with these digital winds of change? Attend this session and find out!

Presenter: Nader Anvari, Segment Systems Architect, Eastman Kodak Company

#2
Designing for Digital Production
In the last 20 years, the print production process has undergone a nearly total digital transformation, giving designers and other print production professionals the power to eliminate steps in the workflow, deliver new value and change the way clients are served. Designed for print production pros, including creatives, this roundtable discussion will provide helpful hints for managing this expanded digital production latitude and uncovering opportunities for creatives, publishers and print service providers alike.

Presenter: Lloyd Carr, Professor, New York City College of Technology

#3
Job Definition Format (JDF) 101
JDF is about streamlining and automating the transfer and management of information for all aspects of print processing. It is the first industry standard for communicating job process from one production stage to another. In addition, JDF promises to provide a standard way to validate all transfers throughout the workflow. With DRUPA, JDF seems to be moving from specification to implementation mode. Designed for print production pros, this tutorial will provide an overview of JDF and will address the specification and implementation issues that are on the minds of end-users. Has JDF taken requirements of Printers and Publishers into account? Is JDF ready for Prime Time? What real benefits can we realize for an investment in JDF enabled tools?

Presenters:
Gareth O'Brien, Vice President, Objective Advantage
Janet Reese, Vice President of Marketing, Objective Advantage

4:00 - 4:45 - Concurrent Elective Tutorials Repeated (see above)

6:00 - 7:00pm - Reception - Sponsored by Creo Inc. & Xerox

10:00 - Midnight

Late Night Talk 'n Dessert
Sponsored by Kodak Polychrome Graphics
Join us for a night-cap, coffee or sweet to end a very full day of insights and ideas.