1:30
- 2:30
It's a Small World After All: Production Execution
Goes Global for Branding
Jack Welch and General Electric preached it Think
Globally and Act Locally. This session addresses
ways production can address global branding. How do
today's digital tools help or hinder our industry's
ability to penetrate new markets or link existing ones
without redundant, expensive recreation of Global Brand
Messages. Who's doing it well? What are the obstacles
and challenges to being bigger and more effective than
you appear? Is Europe more advanced than the US in embracing
virtual workflows? Why? What about Asia and South America?
How do publishers, marketers and clients expect to connect
them all? Will local markets allow it? Submit your questions
and attend this session to find out.
Moderator: Joe Duncan,
Vice President/Director of Innovation & Technology,
Leo Burnett USA
Panelist(s):
Manolo Almagro (Mannie), Sr. Vice President & CTO,
MarketForward
Lathrop Keller, Business Development Manager, Sappi
Fine Paper
2:30 - 2:45 - Refreshment Break
2:45 - 3:45
Post-DRUPA: Promises...Reality...What Can Be Implemented?
DRUPA - the international exposition on new printing
technology that took place in May 2004 - focused on
the Next Big Things for the advertising, printing and
publishing industries. In this session, the new hot
technologies, processes, and equipment introduced at
DRUPA will be reviewed. More importantly, we will look
to answer the question of which of these breakthroughs
will actually be implemented and what benefits they
offer to the bottom line performance of our industry
in the short term.
Moderator: Valerie Morris,
Vice President of Manufacturing & Distribution,
Fairchild Publications, Inc. & 2004 SPECTRUM
Chair
Panelist(s):
Tom Frankowski, Sr. Vice President of Manufacturing,
Quad/Graphics, Inc. & 2004 SPECTRUM Vice Chairman
George N. Bounelis, Director, Production & Quality
Assurance, National Geographic Magazine
3:50 - 5:00
Sponsor Presentations with Refreshments
Hear from our 2004 SPECTRUM Sponsors in engaging introspective
look into their company vision and developments and
how they are meeting current and evolving industry and
customer needs. Through their broad experience and knowledge,
they support the development of the content of the Conference.
Take the time. Attend. Learn.
4:15pm - 4:45pm - Concurrent Sponsor Presentations
Creo Inc.
A Taste of Drupa: Couldn't make it to Drupa!
no problem, Creo will take the experience to you.
Complete with the sights, sounds and tastes of Germany,
Creo will creatively showcase the technological advancements,
vision and directions of our company. The power of
today's creative software is transforming the advertising,
design and publishing profession. We invite you to
hear, see and experience how it will impact you.
Kodak Polychrome Graphics
Striving for the Gold: Join Kodak Polychrome
Graphics' team for an Olympic cocktail party celebrating
KPG's striving for the Gold in new technology! You'll
see more than a sneak preview, as KPG conducts live
demonstrations of groundbreaking technologies for
unprecedented color control and productivity from
image capture through output. Enter a drawing to win
an Apple iPod as you prepare to compete more effectively
with gold-medal color control.
5:00pm - 5:30pm - Repeat Sponsor Presentations
Creo Inc.
Kodak Polychrome Graphics
6:00 - 7:30pm - Welcome Reception
- Sponsored by CGS Publishing Technologies International
LLC
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