1:45 - 3:00
Sponsor Presentations with Refreshments
Hear from our 2004 SPECTRUM Sponsors in engaging introspective
look into their company vision and developments and
how they are meeting current and evolving industry and
customer needs. Through their broad experience and knowledge,
they support the development of the content of the Conference.
Take the time. Attend. Learn. Refreshments will be served.
1:45pm - 2:15pm - Concurrent Sponsor Presentations
Xerox Corporation
Advancements in Digital Color Production Printing:
Advancements in digital color production printing
technology are enabling professionals from all industries
and parts of the business communications value chain
to develop more effective and efficient marketing
programs. World-class hardware, industry leading partner
software and end-to-end workflow integration; Xerox
seamlessly delivers it all. Whether you're responsible
for design and creation or prepress and printing of
documents, this session's for you. This fast-paced,
30-minute module updates your knowledge of these technology
advancements and overviews the value the new wave
of digital printing delivers. Customers who've benefited
explain their applications and results, and you'll
discover new opportunities awaiting your business
and the variety of ways Xerox can help. Come to this
lively presentation and have a chance to win a copy
of the new digital design and printing resource, "PANTONE
Digital Chips for the Xerox DocuColor 6060," a $350
retail value. Xerox also will raffle-off several copies
of its highly popular, 80-page digital printing primer
titled, "Prepress for Digital Printing."
Quickcut
Take control of your advertising before it controls
you: Imagine the power you would have - not to
mention the efficiency, control and considerable cost
savings - if you could manage an entire advertising
campaign from client brief to production and digital
delivery across all print and broadcast media from
a single solution! Quickcut, already enabling over
5,000 publications globally to receive validated and
color managed ads with total confidence, shows how
publishers need never worry about bad files again
and previews the world's first multimedia solution
for advertising agencies. Whether publisher or advertising
agency, imagine how YOU could transform your business
- we'll show you.
2:30pm - 3:00pm - Repeat Sponsor Presentations
Xerox Corporation
Quickcut
3:15 - 4:30 - Concurrent Roundtables
Here's your opportunity to put your two cents into
a free-wheeling discussion on topics and issues that
will impact the industry and your business in fundamental
ways. The purpose of the Concurrent Roundtables is to
provide an opportunity to learn and exchange ideas,
and walk away knowing what you'll be contending with
in the year ahead.
#1
Press Test Case Study: Screening
Some are doing it, some have stopped doing it, many
are thinking about doing it, many are afraid of it…AM/FM/XM
Screening. By now, we all have some idea of what these
screening options represent. We have prepared an unbiased
screening shoot-out comparing reproduction on multi
grade papers and other subject matter. We will start
the session with a brief overview of each screening
method. There will be a panel of users, which represent
the pros and cons of alternative screening. We will
follow up with viewing the press sheets and a lively
debate of the results. This session should shed some
light on alternative screening.
Co-Moderators: Diane
Pesce, Director of Quality Control Operations, Conde
Nast Publications, Inc. & Steve Fullerton,
Director of Trade Relations, Kodak Polychrome Graphics
Panelists:
Biagio Lubrano, Quality Control Manager, Conde Nast
Publications, Inc.
Jim Frisch, Technical Manager, Offset Process Management,
RR Donnelley
Anthony Cieri, Director/WOHS R&D, Sun Chemical
Corporation
Fred White, Manager, Press Operations, Printing
Applications Laboratory, Rochester Institute of Technology
#2
The Agency/Publisher Supply Chain: Dawning of New Age?
Inspiration equals evolution - so we keep staring at
the automation of the agency/publisher supply chain
- hoping for a flash of inspiration from someone to
fulfill our needs. Well, that inspiration is at hand.
The tools that will allow us to conquer challenges have
made significant strides in 2004. We have four legs
to the stool of the integration of the media buy to
production - Digital delivery of artwork, Digital exchanges
of insertion orders, Digital delivery of proofs, and
Synchronization of disparate workflows. The goal of
this Roundtable is to show what progress has been made
in creating the four legs of the stool and how the evolution
of this technology will affect the relationships between
the advertiser, media buyer, the agency, the agency
prepress suppliers, the publisher, the publication prepress
suppliers and the printers. How can we take the dynamics
of this changing supply chain and map them onto the
tool sets that are becoming available from the various
initiatives to improve our businesses?
Moderator: Alan Darling,
Executive Vice President, Vio Inc.
#3
Color Proofing Trends & Analysis: The Burden of
Proof is on YOU!
Continuous improvement in technology has dramatically
increased the number of SWOP certified proofing systems.
Are the ads received today in better "shape" than in
the past? What are the trends? How are new proofing
alternatives effecting ad and edit workflows? Is there
more money to be saved? Attend this session to hear
what a major publisher has to say about their findings
and come prepared to share yours.
Moderator: Stephen J.
Romeo, Director of Prepress Operations, Hachette
Filapacchi Media US
Presenter: Jerry Cacciatore,
Senior Vice President, Operations, Quebecor World Premedia
4:45 - 6:30pm
Town Brawl #2 with Bar & Snacks
Each year the attendees of SPECTRUM - the entire GRAPHIC
ENTERPRISE chain - gather in Town Halls to discuss and
debate the hottest issues and topics in the industry.
And each year on critique sheets these sessions are
noted as key highlights of SPECTRUM. This year we changed
the name to Town Brawl to better describe the
spirited dialogue that is the tradition of SPECTRUM.
We'll have question cards to get the ball rolling…
Co-Moderators: Ann Marie
Bushell, Group Vice President of Marketing, RR Donnelley
& Nick Patrisi, Director of Market Relations
& Print Media, Creo Inc.
Open Evening
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