7:30am - Registration Opens

8:00am - Continental Breakfast

8:30 - 9:30am - Welcome & Opening

Valerie Morris, Vice President of Manufacturing & Distribution, Fairchild Publications, Inc. & 2004 SPECTRUM Chair

The New Dynamics of Media Buying: Decision-Making Today & ROI Tomorrow
The Media Buying Business is no exception to the volatile environments that publishing and print have endured over the last several years. How have they changed? What does Media Buying need from our industry and how can we provide it? Several Media Industry Leaders will outline and discuss what they are looking for to drive value and efficiencies for their clients. Learn what and where media expects print to provide and go.

Moderator: Mac Byrd, Senior Manager, Brand Relationship Management, Agfa Corporation

Panelist(s):
Brenda White, Media Director, Print Investment Group, Starcom
Brent Moncreif, Chief Marketing Officer, Capps Digital

9:30 - 9:45 - Refreshment Break

9:45 - 11:00

Printing by the Numbers: Are We Losing the Craft?
Color Management…Computer-to-Plate…Remote Proofing…Closed-Loop Color…has the "science" of printing eclipsed what is possible through traditional craftsmanship? The idea of print as an extended process from idea through finished product is fundamental to answering this question. Join us as we explore how the tools of print science have changed the nature of creating printed products and how the application of these tools can lead to economic benefits for all stakeholders in the process.

Moderator: Scott Repa, Pressroom Production Manager, Brown Printing Company East Greenville

Panelist(s):
Robert Buongiorno, Director of Project Management, Goss International
Mark O'Connell, Technical Marketing Manager, Graphics Microsystems, Inc.
Kurt Miller, Press Manager, Quad/Graphics, Inc.
Larry Steele, Associate, Print Standards Technical Development, IDEAlliance

11:00 - 11:45

SPECTRUM 2004 Best Practices Excellence Awards
At SPECTRUM 2004, IDEAlliance is launching a new way of acknowledging innovative approaches in our industry - The Best Practices Excellence Awards. The objective is to exhibit real-world concepts and issues within the SPECTRUM 2004 program. The SPECTRUM 2004 Planning Team seeks to bring practical and hands-on techniques, solutions, and application to SPECTRUM 2004. We ask Regional Teams to develop a case study that illustrates Best Practices in the application of technology and process improvements that solve business problems across the SPECTRUM value chain. Up to five teams will be selected to showcase at SPECTRUM 2004 in the SPECTRUM Resource Center. Two teams will be chosen by the SPECTRUM 2004 attendees - by vote - to present their case study at SPECTRUM on Wednesday, September 22. Winners will be announced at the SPECTRUM Luncheon on Tuesday, September 21.

Presenter(s):
Mary Day, Director of Print Production, BBDO Chicago
Michael Josefowicz, Special Projects Manager, Parsons ED Publishing Center

Download our announcement flyer for more info on the Best Practices Excellence Awards.

For More Information or to Register a Regional Team Contact:
David Steinhardt at 703.837.1066 or dsteinhardt@idealliance.org

11:45 - 12:00noon - Conference Wrap-Up

Valerie Morris, Vice President of Manufacturing & Distribution, Fairchild Publications, Inc. & 2004 SPECTRUM Chair

12:00noon - Conference Adjourns