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Who Attends SPECTRUM?
Each year up to 200 print industry leaders from GRAPHIC
ENTERPRISES attend SPECTRUM. Attendees include:
- Advertisers
- Advertising Agencies and Creative Companies
- Publishers and Catalogers
- Prepress, Pre-Media and Electronic Media Companies
- Printers
- Equipment, Systems and Software Vendors
- Paper, Ink & Supply Manufacturers
One-third of the participants have key management and
executive roles with titles of president, CEO, COO, publisher
or vice president and another third have titles of director
or manager.
About SPECTRUM
The Print Media Industry must enhance the power of multi-level
communications and embrace the opportunity to create and
distribute content in new ways around the world. IDEAlliance
is bringing together the creative community to discuss
these and other collaboration opportunities in Tucson,
Arizona.
The mission of the SPECTRUM Conference is to provide
a forum to explore and validate current and emerging
technologies. We have assembled a panel of experts to
meet in Tucson, Arizona at the Hilton El Conquistador
September 24-28, 2005.
This informative, interactive symposium provides valuable
insight on how to better serve existing customers, attract
new customers and grow revenues with new digital value-added
services. We create a collaborative discussion with
industry leaders to bring out the day- to -day issues
in connecting and collaborating with your partners across
a global network.
"Leo Burnett Print participates in IDEAlliance
to stay involved in understanding the rapidly emerging
technologies that are redefining creative content distribution.
Sharing best practices (and worst) give our Agency a
larger view of what type of investments we will have
to make to add value to our client solutions. The interaction
we receive with supply chain and publishing partners
is critical to keeping our knowledge fresh and not bleeding
edge. IDEAlliance provides that key collaborative platform
for potential growth and success."
Joe Duncan
Vice President
Director, Print Innovation & Technology
Leo Burnett USA
There's an innovation going on in communications-new
and better ways to connect with consumers, partners
and customers; breakthrough marketing communications
and creative services programs to offer personal communication;
and new digital printing and publishing on demand services.
Account and creative directors, graphic artists, in-house
creative services directors, production studio executives,
print buyers and advertising agency creatives interested
in working with-and profiting from-digital communications.
The expanding marketplace is demanding an emphasis
on corporate brand preservation, where there is no quality
loss on a job, wherever it needs to be produced. Innovative
uses of media demand a compelling vision of the possibilities
for communicating any message. As corporations become
Global Marketers, agencies are challenged with meeting
these needs for their clients. Agencies are becoming
increasingly global: however the challenge of execution
remains. How do corporations and agencies execute global
marketing programs quickly and efficiently? Standards
are the key to successful global collaboration.
We bring together the alphabet soup of standards into
a lively discussion on how and where they bring value
to make your life easier.
There is an aggressive move towards cost savings and
efficiencies that will help print be competitive and
provide a path to provide additional content distribution
services. Standards are the platform to connect this
process and provide you with the choice of services.
Information and the ability to manage and understand
data will become more relevant.
Come join the discussions and provide your input to
share in our community.
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