| 7:00am |
Registration Opens |
| 7:30am |
Continental Breakfast
Sponsored by FOLIO: Magazine |
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| 8:00-9:00am |
Welcome
Joe Duncan, Vice President & Director, Print
Innovation & Technology, Leo Burnett USA & SPECTRUM
2005 Chair
Panel #1 - Transformation of Print Media: Looking
Outside the Box
Innovative uses of media demand a compelling vision
of the possibilities for communicating any message.
Just as a second beer never tastes as good, a second
dollar in the same medium never buys as much response.
That's why the idea of mixing media has always been
attractive. It's in the physics of a flattening sales
response curve. Marketing-mix models will often show
a high return-on-investment for a low-budget medium,
simply because spending fewer dollars puts it at a better
point on the response curve. The general rule is spending
more money and the response-per-dollar goes down. Spend
less money and it goes up. But, while sales-per-dollar
go up, total sales do not, so a brand can't scrooge
its way to growth. We need to create powerful interactions
that consumers choose to experience. Here's a panel
of experts that dissect the key issues and what are
the path forwards for Print Media. How can we streamline
the integration of digital images into our workflows?
How can DAM systems facilitate the integration of media
types? What new tools also enable us to organize, browse,
locate, view and integrate assets?
Co-Presenters:
Janice Reese, Executive Director, Network PDF
Richard Pasewark, Vice President, Sales & Service for
the Americas, Quark
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| 9:00-10:00am |
Panel #2 - Globalization of Business
As corporations become Global Marketers, agencies are
challenged with meeting these needs for their clients.
Agencies are becoming increasingly global; however,
the challenge of execution remains. How do corporations
and agencies execute global marketing programs quickly
and efficiently? There is an aggressive move towards
developing new efficiencies and global print quality
standards that will enable print be competitive in the
worldwide marketplace. Learn about the business requirements
of today's Global Marketers. Learn how the printing
industry is working together to develop new global print
standards in the Printing Across Borders Initiative.
Learn about new printing efficiencies for the CTP environment
that are being developed as part of the GRACoL 7 Initiative.
How can we take advantage of these standards and create
a global print environment? How can creative thinking
help us become more efficient and more competitive?
Moderator: John C. Dunn, xpedx Corp. Production
Director
Panelists:
Anthony Bellacicco, Director of PrePress Services, Foote
Cone & Belding & Vice Chair, GRACoL Working
Group
Gerry Gerlach, Color Manager, Integrity Graphics &
Vice-Chair, GRACoL Work Group and Printing Across Borders
Initiative
Ellen Hurwitch, Vice President of Production, MRM
Don Hutcheson, President, Hutcheson Consulting &
Chair, GRACoL Working Group
Lawrence Warter, Director of New Business Development,
Enovation Graphic Systems
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| 10:00-10:15am |
Refreshment Break |
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| 10:15-11:00am |
Panel #3 - Translating Technology into Networked
Production
We have assembled a panel of experts to discuss integrated
workflows, from the design stage to printing plates.
The expanding marketplace is demanding more efficient
and effective workflows to compete with other media.
A frank discussion will deliver valuable information
on best practices and problem solving. The panel of
partners will discuss the role of global standards and
new technologies to help make production more efficient
including:
- Enhance collaboration between buyers, creative
professionals, and printers
- Share job information, both upstream and downstream
- Seamlessly integrate production and business systems
- Automate manufacturing processes
- Digitally transfer data across all systems
Moderator: Dan Evard, Technical Manager, Creative
Markets, Kodak
Panelists:
Janice Reese, Executive Director, Network PDF
Michael Weinglass, Technical Sales Director, Premedia
Technologies, RR Donnelley
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| 11:15-12:30pm |
Sponsor Presentations with Refreshments
Hear from our 2005 SPECTRUM Sponsors in engaging introspective
look into their company vision and developments and how
they are meeting current and evolving industry and customer
needs. Through their broad experience and knowledge, they
support the development of the content of the Conference.
Take the time. Attend. Learn.
Concurrent Sponsor Presentations
11:15-11:45am
SAVVIS
Enabling the Management and Delivery of your
Digital Content |
| Remaining competitive in today's market requires
increased efficiency and agility in the management
and delivery of digital content. The SAVVIS Content
Exchange services speed the collection, management
and movement of content throughout production for
many of the largest publishers, advertisers and
printers. The SAVVIS hosting and distribution services
provide an industry leading platform for the delivery
of content to an on-line community. Join us today
to learn about how you can focus on your content,
not the technology. |
Xerox Corporation
A Great Illustration of Digital Workflow and
Full-Color Digital Printing |
| When several hundred of the world's leading commercial
illustrators got together at the ICON4 Illustrators
Conference in San Francisco this summer, each received
a beautiful commemorative book as they checked-in
-- a book that left them wondering: "Wow, how'd
they do that?" That's because the 329-page, full-color
perfect-bound ICON4 Sketchbook book not only included
one of the illustrators' sketches, but also was
personalized with their name and one of their fully
finished illustrations in the form of a trading
stamp on the cover. Come to this special Spectrum
sponsor session to hear internationally renowned
illustrator, designer and author Craig Frazier (craigfrazier.com;
stanleybooks.com) discuss how he accomplished this
short-run digital publishing feat, in record time
and at an affordable cost, by teaming up with Xerox
digital printing workflow expert Mike Riebesehl
and Xerox's industry partner Adobe Systems. Craig
also will sign posters and books following each
of his presentations with Mike. |
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| 12:00-12:30pm |
Repeat Sponsor Presentations
SAVVIS
Enabling the Management and Delivery of
your Digital Content |
Xerox Corporation
A Great Illustration of Digital Workflow and
Full-Color Digital Printing |
|
| 12:30-1:45pm |
Luncheon with Assigned Seating
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Special Presentation
Printing of the SPECTRUM 2005 Program Guide
Printed by the Graphic Information Technology Club
Under the Auspices of Professor Penny Ann Dolin
Arizona State University
Department of Technology Management
1st Annual SPECTRUM Student Design Competition
2005 Recipient - Adam Lessell
3rd Year Student - B.S. Industrial Technology: Graphic
Information Technology
Arizona State University
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KEYNOTE
Life with Print
Sponsored by Kodak
 |
Daniel Dejan [bio]
National Print & Creative Specialist
Sappi Fine Paper
|
The Print Media Industry must enhance the power
of print message to corporate executives,
media strategists, media buyers, print buyers,
and the business and creative communities. We
- as an industry - must seek greater visibility
for the concept of print as a superior communication
medium among advertising and marketing decision
makers and influencers. The Life with Print
campaign would like to improve the knowledge of
marketers to not only understand the value of
print, but act on it as well.
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| 2:00-4:00pm |
Town Hall Meeting with Refreshments
Each year the attendees of SPECTRUM - the entire GRAPHIC
ENTERPRISE SUPPLY CHAIN - gather in a Town Hall to discuss
and debate the hottest issues and topics in the industry.
And each year, critique sheet responses note these sessions
as key highlights of SPECTRUM.
Co-Moderators:
Ann Marie Bushell, Group Executive Vice President of
Marketing, RR Donnelley
Nick Patrissi, Director of Market Relations, Kodak Inc.
Open Evening with Dinner On-Your-Own
Birds-of-a-Feather Dinners
Conveniently located at the Registration Desk, we provide
sign-up sheets for attendees to organize a dinner group.
Here's a great opportunity if you're NEW to find dinner
companions or if you've been here before to meet someone
new.
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