| 8:30-10:00am |
SPECTRUM Essentials
Workshops
Here SPECTRUM provides Concurrent Workshops - a series
of in-depth, small-group tutorials to get inside key topics
and issues of your business. We've put together experts
to talk on the industry's hottest topics and time for
your questions and applications. Dig in and ask questions.
#1 - Proofing: The Changing Landscape
What exactly is a "contract" color proof?
It sounds like an incredibly simple question. And the
answer used to be simple. But today's landscape has
changed. Monitor proofing has come of age. Although
computer monitor and software technology have improved,
there has been a reluctance to use "soft"
proofing in situations where color is critical. Terms
like: just-in-time, time-to-market, print-on-demand,
better-faster-cheaper, and global networks require that
we reevaluate the way we have traditionally done things.
This session will bring you up to speed on the latest
in proofing technologies, their impact, and the integration
across the agency, client, prepress, publisher, printer,
and now the pressroom.
Instructors:
Nick Patrissi, Director of Market Relations, Kodak
James N. Frisch, Technical Manager, Publishing Retail
Services, RR Donnelley
#2 - Getting it Right: The Art & Science of
Digital Printing
Based on the trendy, new primer by New York's renowned
Parsons School of Design, the SPECTRUM 2005 Designing
for Digital Printing 90-minute workshop provides an
array of hints, tips, and advice covering topics that
span the digital print production value change including:
color management, type faces, image resolution, substrates,
file creation and transmission, and proofing. This workshop
is an outstanding session for both novice and experienced
designer, art director, pre-press professionals and
print services providers alike. Attend and receive a
copy of the Art & Science of Digital Printing:
The Parsons Guide to Getting it Right.
Instructors:
Michael Josefowicz, Special Projects Manager, Parsons
ED Publishing Center, Parsons School of Design
Michael Riebesehl, Project Manager, Xerox Corporation
#3 - Change Management - How to Acquire Knowledge
from Failures & Success
Those who do not learn from history are doomed to repeat
it. One of the advantages of a conference like SPECTRUM
is to openly share with your peers and competitors how
to avoid some of the dangers and mistakes that are inherent
in our fast-paced industry. Attend and find out that
you are not alone….that you can learn as much from
what goes wrong as from what goes right.
- Several case studies from a panel reflecting what
changes they authored went seriously wrong - and how
they turned that knowledge into a positive for their
companies.
- How to view the impact of change on the entire
workflow and process - not just as a stand-alone component.
- How to validate the impact of change, and share
with your peers, competitors and supply chain?
Instructors:
Mary Day, Director of Print Production, BBDO Chicago
Joe Duncan, Vice President & Director, Innovation
& Technology, Leo Burnett USA
& SPECTRUM 2005 Chair
Michael B. Graff, Senior Executive Vice President, Sandy
Alexander Inc.
James Mauro, Product Manager, Prinect, Heidelberg USA,
Inc.
#4 - Digital Advertising Workflow - Theory into
Practice
Whether you are upstream or downstream in the advertising
supply chain - the advertiser and advertising agency
or publisher and printer, the process to insert, produce,
and invoice for a print advertisement requires improvement
in today's digital age. Inefficiencies abound in paper
processing and tracking. The speed and coordination
by which information is exchanged between business partners
can be streamlined to minimize costs which ultimately
promote the competitiveness of print media advertising.
Today, IDEAlliance is a partner with the AdsML Consortium,
a worldwide group developing XML-based specifications
for print media, and the AAAA, coordinating eBiz for
Media across all advertising mediums. The goal is to
work together to bring the power of standardization
and digitization to print advertising. It's no longer
theory but a reality. Learn the inside story - who,
what, where, why and how - of digital advertising workflow
with an Introduction to AdsML, a Case Study from Time
Inc., and Workflow Demonstration.
Instructors:
Alan Darling, Executive Vice President, Vio Inc.
Erik Cullins, Associate Director of Digital Development,
Time Inc.
Tony Stewart, Technical Director, AdsML Consortium
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