| 7:00am |
Registration Opens |
| 7:30am |
Continental Breakfast
Sponsored by Tanaseybert |
 |
| 8:00-9:30am |
Concurrent Standards & Best Practices Action Meetings:
#1 - AdsML: Moving Digital Advertising Workflow
to Reality
IDEAlliance is partnering with Ifra, an
international association for media publishing, and
the Newspaper Association of America (NAA) to create
the first comprehensive, global standard for end-to-end
advertising workflow. AdsML covers, in principle, the
means by which data is exchanged for advertising, in
print media and through all stages of the lifecycle
of an advertisement. Join us for an outreach and discussion
roundtable on AdsML - what it is and how to get involved.
#2 - Digital Printing - Advancing Standards &
Best Practices
IDEAlliance is a leader in standards
and best practices with its GRACoL and - now - SWOP
initiatives. What about digital printing? The Association
has been asked to move forward in a similar way with
digital printing. Now is your opportunity to get involved
in the start-up of a NEW arena of work for IDEAlliance.
#3 - Advocating, Advancing & Adopting 21st Century
Proofing
Today's proofing landscape is changing. Monitor proofing
is coming of age. Computer monitor and software technology
have evolved - but what about the standards and best
practices that can speed adoption. IDEAlliance is taking
the initiative to advance and advocate 21st Century
Proofing. Become engaged to develop the infrastructure
to move forward an exciting new technology.
|
|
| 9:45-10:30am |
Welcome
Joe Duncan, Vice President & Director, Innovation
& Technology, Leo Burnett USA & SPECTRUM 2005
Chair
Panel #4 - Creatives are from Venus, Producers are
from Mars!
It has been proclaimed that the wall between creation
and production has been brought down by technology advancements.
Is this fact or merely the fantasy of over zealous techno-enthusiasts?
Can today's technology advances truly bring creative
and production together for more effective process?
Can a better understanding of the realities of production
make art directors more vital to their clients? Can
Creative and Production communicate in the same language?
Industry Experts on both sides of this debate will investigate
the cultural and technical realities of this ongoing
issue.
Moderator: Dawn Christner, Account Executive,
JohnsByrne Company
Panelists -
Creative:
Jean Park, Art Director, Medicus New York
Douglas D. May, Principal & Creative Directory,
May & Company
Lee-Anne Setterington, Leo-Burnett, USA
Production:
Lee-Anne Setterington, Consultant
Jim Frisch, Technical Manager, Publishing & Retail Services,
RR Donnelley
Cathy Merolle, Director of Operations,Manufacturing,
Hearst Magazines
Fred Raimondo, Director of Marketing - Magazine, Direct
& Premedia, Quebecor World Premedia and Chair, IDEAlliance
Digital Ad Lab/NYC
|
|
| 10:45-12:00pm |
Sponsor Presentations with Refreshments
Hear from our 2005 SPECTRUM Sponsors in engaging introspective
look into their company vision and developments and how
they are meeting current and evolving industry and customer
needs. Through their broad experience and knowledge, they
support the development of the content of the Conference.
Take the time. Attend. Learn.
10:45-11:15am
Concurrent Sponsor Presentations
Quark, Inc.
Collaboration and the Creative Process |
| Richard Pasewark and Joe Caponsacco will describe
and demonstrate how new technologies and open standards
enhance creative collaboration and automate content
production to increase speed to market and lower
costs. Richard will also explain how multi-channel
content delivery is driving new opportunities and
revenue models. The technology to accomplish these
goals is available today. Come ride with a new,
revitalized Quark - a company that listens to clients
and focuses on solutions that deliver real, measurable
value. Register to win a Cannondale mountain bike,
to be awarded at the end of the session. |
Quickcut
Closing the Loop |
|
Quickcut is the leading international provider
of digital advertising workflow solutions, with
offices and licensees around the globe, and more
than 5,000 companies comprising its broad international
client base. Each year, advertisers, agencies,
and trade shops use Quickcut's approach to 'manage'
more than 2 million files to publishers and printers
around the world. Our approach to ensure we close
the loop during all stages of production:
- Booking Management - FAS (Forward Advise System)
- Creation
- Validation
- Colour management
- Verified Remote Proofing - AssureProof
- Automation
- Distribution
See our unique approach and hear our announcement
of a number of strategic partnerships that will
have a beneficial & immediate impact upon the
print industry.
|
|
|
| 11:30-12:00pm |
Repeat Sponsor Presentations
Quark, Inc.
Collaboration and the Creative Process |
Quickcut
Closing the Loop |
|
|
| 12:00-1:45pm |
Luncheon - Industry Roundtables
Swimming Upstream or Downstream in Creative &
Production
Here's your opportunity to exchange notes with your
peers in two distinct lunches:
- Creative Upstream - Branding, Design, and Advertising
Agency
- Production Downstream - Pre-media, Prepress, Printer,
and Supplier
These Industry Roundtables will explore and define
both sides - Creative and Production or Creatives are
from Venus, Producers are from Mars! - to better understand
the other side's viewpoint and come away with important
information that could make them more valuable in their
jobs. The session will cover such topics as:
- Can we learn how to communicate to get what we
want?
- What are the barriers for more effective integration
between Creative and Production?
- Do cultural differences exist and can they be overcome?
- Do we simply need a more positive approach in communicating?
Creative -
Moderator: Fred Raimondo, Director of Marketing
- Magazine, Direct & Premedia, Quebecor World Premedia
and Chair, IDEAlliance Digital Ad Lab/NYC
Panelists:
Jim Frisch, Technical Manager, Publishing & Retail
Services, RR Donnelley
Cathy Merolle, Director of Operations & Manufacturing,
Hearst Magazines
Production -
Moderator: Douglas D. May, Principal & Creative
Directory, May & Company
Panelists:
Lee-Anne Setterington, Consultant
Dawn Christner, JohnsByrne Company
Jean Park, Art Director, Medicus New York
Lee-Anne Setterington, Leo-Burnett, USA
|
|
| 2:00-3:15pm |
Sponsor Presentations with Refreshments
Hear from our 2005 SPECTRUM Sponsors in engaging introspective
look into their company vision and developments and
how they are meeting current and evolving industry and
customer needs. Through their broad experience and knowledge,
they support the development of the content of the Conference.
Take the time. Attend. Learn.
2:00-2:30pm
Concurrent Sponsor Presentations
Enovation Graphic Systems, Inc.
Grow Our Customer's Business |
| Enovation Graphic Systems, Inc. is the nation's
premiere distributor to the graphic communications
industry, offering a full-line of consumables, electronic
imaging products, digital printing solutions, software,
technical support, and consultative services from
a variety of manufacturers. Fujifilm manufacturers
a full range of world-class products including:
CTP products and equipment, digital continuous tone
and halftone dot contract proofing products (PictroProof
II, FinalProof); flatbed color scanners (Quattro),
color management software (ColourKit Profiler Suite),
and RIP software, The integration of the product
development, marketing, sales, training, service,
and technical support resources from Fujifilm further
strengthens Enovation's leadership position in development,
support, and distribution. Together they form a
company with international scope, strong financial
backing, a history of innovative products aimed
at the printing industry, and a distribution and
support network attuned to local customers and their
needs. Our goal is to grow our customer's business
by providing the best products for their specific
applications in the most efficient and economic
way. |
IDEAlliance
THE SPECTRUM SUPPLY CHAIN: Twenty-Eight Years
and Counting… |
| As SPECTRUM celebrates its 28th Anniversary in
2005, it's time to assess where we - as a supply
chain - have been and where we need to go. Since
2001, IDEAlliance has worked to cooperate with and
align industry groups and launch new initiatives
to meet 21st Century Technology and Customer-Driven
needs. Here's your opportunity to get a high-level,
action-packed, overview where we are TODAY and,
most importantly, what's planned for TOMORROW. Support
and guide IDEAlliance and SPECTRUM in the coming
years. A special drawing for a FREE SPECTRUM '06
Registration will be given at the end of the session.
|
|
|
| 2:45-3:15pm |
Repeat Sponsor Presentations
Enovation Graphic Systems, Inc.
Grow Our Customer's Business
IDEAlliance
THE SPECTRUM SUPPLY CHAIN: Twenty-Eight Years and
Counting…
|
| 3:30-5:00pm |
Small Group Application Discussions
We'll set up small groups of 8 to 10 - in a relaxed setting
- to explore topics of interest. We'll collect topics
and issues from throughout the conference to help the
groups get started. See you there! |
|
| 5:30pm |
Depart for SPECTRUM 2005 Spirit Night
by Bus - Casual Western Attire |
| 6:30-10:30pm |
SPECTRUM 2005 Spirit Night - Old Tucson Studios
Old Tucson Studios is where the West was filmed! From
western movie heroes like John Wayne to current box-office
stars such as Harrison Ford, many of Hollywood's legends
have walked these rugged streets, the setting for hundreds
of major motion pictures. Be a part of the more than
350,000 guests who visit the park each year to retrace
the footsteps of their favorite stars and spend time
in the life of an 1880's western town. Old Tucson Studios
is a fantastic setting for SPECTRUM 2005 Spirit
Night - reception, dinner, and just fun. Today,
the Old Tucson Studios re-lives the Wild West with their
famous gunfight re-enactments, saloon hall musicals,
stunts and stage shows and a tour of the movie locations,
or when in production, catch the "action" of another
Western classic in the making. And upon arrival, you
will be greeted by Cowboys and Can-Can dancers. Be a
part of the Wild and Rugged West. Your ticket to SPECTRUM
2005 Academy Awards!
Thanks to our SPECTRUM Sponsors for Spirit Night 2005:
PREMIER
Kodak Inc.
Quark, Inc.
SAVVIS
Xerox Corporation
CLASSIC
Enovation Graphic Systems, Inc.
Quickcut
Tembec
MEDIA
National: PrintMedia Magazine
Regional: Southwest Graphics
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