Print Predictability Summit
Salon E
A special IDEAlliance pre-conference session focusing on new directions in PRINT PREDICTABILITY. IDEAlliance committees, taskforces, and working groups are leading major initiatives in colorMANAGEMENT, paperPRINTABILITY, proofingCERTIFICATION, and printingPROCESS CONTROL. Here's an update on what's new and an opportunity to connect-the-dots for PRINT PREDICTABILITY. The session will cover key developments from:

• Digital Submission Image Criteria Working Group
• GRACoL Committee
• Print Predictability Paper Task Force
• Print Properties Working Group
• SWOP Committee
• Virtual Proofing Task Force

And we will hear from key leaders from IDEAlliance Committees, Task Forces, and Work Groups.

Early-Risers Session: IDEAlliance Industry Initiatives & Outlook
Salons H & I
IDEAlliance is becoming the one-stop place for publishing and media specifications and best practices. Join us for an informative session outlining its key initiatives and successes in 2006 and a look at the year ahead.

David Steinhardt, President & CEO, IDEAlliance
Dianne Kennedy, Program Manager, Publishing Technologies, IDEAlliance

KEYNOTE: LEADERSHIP & INNOVATION TO CREATE VALUE IN A CHANGING MEDIA INDUSTRY
John Brandt, CEO, MPI Group and Former Editor-in-Chief of IndustryWeek & Chief Executive

John Brandt offers world-class research-driven advice on improving performance and competing effectively. His focus is on leadership and management effectiveness, and innovation and customer value strategies. He will deliver to SPECTRUM 2006 attendees a White Paper for improved performance - comparative data on your competition, industry best practices and performance benchmarks, with analysis and recommendations tailored to print media.

Topics to be covered:

• BRAND: What Does Your Brand Really Mean?
• CUSTOMERS: What Do They Really Want?
• INNOVATION: How Do You Create Value?
• FUTURE: Where is Value Migrating?

BIOGRAPHY: John Brandt is CEO of the MPI Group and former editor in chief of IndustryWeek and Chief Executive magazines. The MPI Group is a rapidly emerging world leader in independent research, advice and performance-targeted solutions in manufacturing, management and marketing. He offers world-class research-driven advice on improving performance and competing effectively. John speaks on an unusually wide range of topics - leadership and management effectiveness, innovation and customer value strategies, and regional economic development for governments and corporations.

MULTI-CHANNEL MARKETING: BRANDING, MAGAZINES & MEDIA
Judy Franks, Executive Vice President & Director of Brand Behavior, Energy BBDO

Print Media is in the best shape to seize the moment and capitalize on today’s marketplace dynamics driven by consumer choice. Why?

• Choice leads to stronger emotional connections. Magazines are, inherently, an engagement medium.
• Advertising is part of the experience versus an opt-out experience that we see in other media platforms.
• Magazines have dealt with competition and vertical specialty much longer than other media forms.
• Magazines are competitively equipped to play and grow in multi-channel integration.

However, magazines will cease to exist unless we all walk away from the old way of doing business, and start to embrace AND leverage the inherent strengths of the medium. Magazines must do a better job of managing their BRANDS in their entirety to meet the challenge of integrated multi-channel marketing. The industry must create stronger collaborative models to insure that their ads/edit composition of magazines drives consistency, importance, and meaning with consumers. Only then can we drive an ENGAGEMENT ECONOMY and avoid the downward spiral of commodity currency: circulation and eyeballs.

BIOGRAPHY: Judy Franks comes from a background rich in communications planning and has held leadership roles on many major healthcare and insurance accounts. A twenty-year veteran of the advertising industry, she joined Energy BBDO as Director of Brand Behavior in 2005. At Starcom, where she worked for six years, Judy led strategies and best practices in healthcare. Work for Celebrex, Nasacort AQ, and Lantus were each honored for breakthrough strategies. Her opinions regarding healthcare marketing have been published in both AdAge and across the AP wire. More recently, Judy was a key contributor to the development of an innovative communications strategy for Allstate Insurance Company that aligned with the insurance shopping patterns of today’s consumer. She helped launch multi-channel integration across Allstate’s direct and agent initiatives. Prior to joining Starcom, Judy spent twelve years at Euro RSCG Tatham as Senior Partner, Director of Media Operations, leading strategic communications planning for Procter & Gamble and other brands.

BRINGING CHANGE TO YOUR WORKPLACE: THE REALITY OF APPLYING CHANGE MANAGEMENT
Tom Carroll, Group Vice President of Human Resources, RR Donnelley

This session will explore the generational makeup of the American workforce and their unique coping strategies for managing corporate and personal change in the print media industry. Participants will develop an applied understanding of:

• Workforce Demographics and Differences as they Apply to Change, Authority & Work
• Managing Transformational Change including Corporate Culture & Emotional Upheaval, and Tools to Aid in the Process
• Managing the Personal Impact of Change

BIOGRAPHY: Tom’s role at R.R. Donnelley is cultural transformation and redesign efforts focusing on the Marketing Facing segments of Print Solutions. He began working for R.R. Donnelley in 1995 in a series of key positions including Management & Organization Development Department as the Manager of Leadership Development, Human Resource Vice President of Magazine Publishing Services, and Vice President for Donnelley’s Core Commercial Print business. Prior to R.R. Donnelley, Tom was a Human Resource Manager for a 2,000 employee hospital in Central Illinois. He also was a practicing clinical psychologist for ten years.Tom holds a master’s degree in clinical psychology and a bachelor’s degree in psychology from Illinois State University.

Outstanding Creative Campaign from the Altoids Brand: A Success Story from the Kelly Awards
Each year the Magazine Publishers of America (MPA) celebrates outstanding magazine creative through its Kelly Awards competition. Now in its 24th year, the Kelly Awards have been described as “one of the greatest writer or art director competitions. Here’s a first for SPECTRUM - an opportunity to see the best from the Kelly Awards. Learn what it takes to create a magazine campaign - that defines a brand and works cross -media - to become a Kelly Award winner and finalist.

Moderator:

• Ann Marie Bushell, Group Executive Vice President of Marketing, RR Donnelley and Board Chair, IDEAlliance

Presenters:

• Creative Architects of the Altoids Brand
• Noel Hann, Executive Vice President & Group Creative Head, Leo Burnett USA
• Andrew Myer, Executive Vice President & Group Creative Head, Leo Burnett USA

Concurrent Tracks

• Innovations in Integrated Digital Workflow
• Directions in Media: Cross-Channel Marketing
• Maximizing the Potential of Print

The Creative Workflow: Today & Tomorrow
Salons H & I
Let's start at the very beginning...a very good place to start. The Creative Workflow starts with the creatives at the agencies and then moves throughout the supply chain. This is described as going upstream but it does define - for better or worse - what happens later. Here's the session to answer:

• What are NEW opportunities to retrieve data, move files, and enhance the approval process with software tools?
• What are the NEW project management solutions that save time across multi-media?
• What's new in placing advertising insertions digitally and cross-media?

Join us for The Creative Workflow and then in the next session, The Prepress Workflow.

Moderator:

• Alan Darling, Executive Vice President, Vio Worldwide

Presenters:

• Val DiGiacinto, Vice President of Technical Sales, Ace Group
• Sam Moore, Director of Enterprise Solutions, TracyLocke/N-Gen Studios
• Katy Theiss, Vice President & Director of Print Production, Publicis-Dallas

Cross-Media Advertising Campaigns
Salon F
Whether it is called cross-media or multi-channel marketing, it's the hot topic in advertising today from the media buy to the creative. Where and how can print and other media be maximized? Cross-Media Campaigns maintain a unified brand message, with the same look-and-feel across mediums, by leveraging the same set of creative assets – whether print, Internet or broadcast. Print media – and magazine advertising – is one tool in the advertising arsenal today. Learn how advertisers are looking at media and their competitiveness to answer the questions – What are the ways to utilize media and their unique selling proposition in CROSS-MEDIA COMMUNICATIONS?

Presenters:

• Deacon Carpenter, VP Account Director, Reese Targeted Communications
• Rick Littrell, Chief Marketing Officer, MagiComm, LLC

Where it All Starts...The Dynamics of Image Creation, Production & Control
Salon G
To deliver the new efficiencies and value that a digital workflow promises, the responsibility for quality must now begin upstream with our creatives. And nowhere is this more critical than in digital imaging! Newer cameras offering larger mega-pixel options are causing print moiré problems; photographers are doing more of their own retouching. What impact does this have on workflow? What are the work-arounds? This session is designed for agencies, photographers, publishers and print service providers. We will highlight the dynamics of digital image creation, production and management to maximize the potential of print. Specifications and Best Practices developed by the IDEAlliance DISC (Digital Image Submission Criteria) Working Group will be highlighted.

Moderator:

• Diane Pesce, Director of Quality Control, Conde Nast Publications

Presenters:

• Jeffrey Schad, In House Photographer, Conde Nast Publications
• Kathryn Redekop, Director of Production, MRM
• Mark Kozlowski, Photographer, Quad/Graphics

The Prepress Workflow: Today & Tomorrow
Salons H & I
The file has been approved. NOW What? New Prepress workflows based on new systems and tools are rapidly changing both the "NOW What" and the "How". Hear the latest and greatest technologies being applied to reduce error and allow for speed to market. This session will answer your questions about prepress workflows such as:

• What new technologies are helping to prevent make goods and bad files?
• Is PDF/X really a critical ingrediant?
• How can color management help lock in prepress control?
• What role is metadata playing in today’s prepress workflows?
• Is JDF becoming a reality?

Moderator:

• Michael Graff, Senior Executive Vice President, Sandy Alexander, Inc

Presenters:

• Dean Benjamin, Executive Vice President, Adstream
• Stephen Hart, Director of Premedia Technologies, Hearst Magazines
• Linda Manes Goodwin, Solutions Sales for Western Region, IO Integration

Potential of Variable Data Technology in Magazine Advertising
Salon F
Variable data technology is a powerful targeting tool in publishing AND advertising today. Versioning is key to publishing today but how can it be extended for personalization. That's where variable data technology can be applied. This session will cover understanding variable data technology and its potential in the magazine market:

• Driving personalization to meet the demands of consumer-driven media
• Application of technology combining web and variable data
• Working across the supply chain partners utlizing variable data

Learn about the untapped potential for the magazine market.

Moderator:

• Cheryl Kahanec, Corporate Vice President of Marketing & Technology, TanaSeybert

Presenters:

• John Lill, Manager of Quad/Direct Marketing Consulting, Quad/Graphics
• Additional speaker to be named

Today’s NEW Color-Management Building Blocks
Salon G
The number one requirement for print buyers is assurance that the final color quality of the printed output is true to the creative vision, is delivered at the lowest possible cost and in a timely manner. Specifications in the print industry have not kept pace with technology advances until TODAY:

• New state-of-the-art process controls – the G7TM Proof-to-Print Process – that enables printers to achieve a much closer visual match to proofs while providing quicker make-readies and a faster time-to-market
• Printing to the numbers is becoming a reality as a result of intensive work on the color tolerance and data sets for GRACoL and SWOP
• Matching hard copy proofs is an industry problem that is now being solved
• Printing Locally and Acting Globally is here - learn about the internationalization of specifications

Moderator:

• Ellen Hurwitch, Associate, IDEAlliance

Presenters:

• Anthony Bellacicco, Director of Prepress Services, Draft FCB Group NY
• Gerald Gerlach, Color Manager, Integrity Graphic
• Don Hutcheson, President, Hutcheson Consulting & Chair, GRACoL Committee
• Dan B. Reid, G7 Expert Consulting, Rpimaging

Success Stories — Case Studies

Digital Workflow Finally Gets Real
Salons H & I
Join us for an exciting session on digital ad workflow to hear how Arnold Worldwide and LLNS, two prestigious and decidedly different advertising agencies, have implemented solutions for newspaper and magazine ad validation and submission. Agency officials Joe Gliottone and Peter Wiswesser will share insights into why, how and when they chose to implement a specifications-based approach to workflow – and how it's changed the way they produce and deliver ad content.

Moderator:

• Dean Benjamin, Executive Vice President, Adstream America

Presenters:

• Joe Gliottone, Senior Vice President & Manager of Print Production, Arnold Worldwide
• Joe Duncan, Vice President & Director of Print Innovation & Technology, Leo Burnett USA

A Blueprint for Custom Communications Success: Xerox’s Cross-Media Personalization Approach
Salon F
More targeted.  More personal.  And much more relevant.  That’s The New Business of Custom Communications.  Hear how the vice president of Xerox’s $200 million Creative Services Business segment employed a cross-media personalization approach to garner double-digit response rates targeting advertising agency creative directors and print production executives.  Join Xerox’s Bob Wagner as he shares how one of the world’s best-known brands is bringing custom communications marketing to a whole new level of impact and intimacy.  Attend and receive a free copy of Xerox’s newest primer entitled “A Formal Investigation into the Urban Legends of Digital Color Printing.”

Presenter:

• Bob Wagner, Vice President, Xerox Creative Services Business

Managing Multi-Proof System for Visual Match
Salon G
Many organizations have a variety of proofing solutions from half-tone to inkjet to monitor proofing. This case study highlights a methodology practiced at Draft FCB Group-NY to calibrate a variety of different proofers to the same visual appearance that is expected when the G7™ Proof-to-Print Process is applied to a press. See how agency prepress services are applying new state-of-the-art process controls that enable much closer visual match to proofs. This is all about print predictability and printing to the numbers.

Presenter:

• Don Hutcheson, President, Hutcheson Consulting & Chair, GRACoL Committee

Lunch
Princess Plaza
Enjoy a relaxing lunch outdoors.

Repeat Morning’s Concurrent Breakouts

• Innovations in Intergrated Digital Workflow
• Directions in Media: Cross-Channel Marketing
• Maximizing the Potential of Print

The Creative Workflow: Today & Tomorrow
Salons H & I

Cross-Media Advertising Campaigns
Salon F

Where it All Starts...The Dynamics of Image Creation, Production & Control
Salon G

The Prepress Workflow: Today & Tomorrow
Salons H & I

Potential of Variable Data Technology in Magazine Advertising
Salon F

Today’s NEW Color-Management Building Blocks
Salon G

Step into the Old West at the Pinnacle Peak Patio Steakhouse in Scottsdale, Arizona. Since 1957, Pinnacle Peak has been serving the finest mesquite broiled steaks, chicken and ribs along with heaping portions of wild west fun – from live country western music to dancing under the stars. Dine inside with the world's largest necktie collection or under the stars on Pinnacle Peak's outdoor patio. Pinnacle Peak Patio is renowned for its casual western atmosphere. Now this here is a casual hoedown, so ya’all wear comfy clothes and be ready fer the fun. The night is start’n with team competition to see the Best Chili. After all the chili is completed, ya’all will be taste’n the chili and vote on the winning recipe. Ya better come with a hearty appetite cause you are gonna chow down on a steak and chicken dinner that is cooked over mesquite wood – do I have yer mouth water’n? Ya also better have on yer dance’n boots cause their our some fellers play’n music.

60 Innovative Ideas in 60 Minutes
Here is your opportunity to hear about new and exciting ideas that are being used TODAY. A five-person panel working cross-media - Advertising, Creative, Production, Brand & Distribution - will highlight 12 innovations in their arena. Join us for a spirited and fun event that will give you real-world ideas to take back and use tomorrow.

Moderator:

• Ellen Hurwitch, Associate, IDEAlliance

Panelists:

• Deacon Carpenter, Vice President, Account Director, Reese Targeted Communications
• Jim Delahanty, Director of Production & Digital Ad Services, Business Week
• Kevin Kotowski, President, Olson/Kotowski, Inc.
• John Lill, Manager of Quad/Direct Marketing Consulting, Quad/Graphics
• Kathryn Redekop, Director of Production, MRM

Refreshment
North Foyer

Concurrent Tracks

• Innovations in Integrated Digital Workflow
• Directions in Media: Cross-Channel Marketing
• Maximizing of Potential of Print

Hurdles to Integrate Digital Workflow: People & Processes
Salons H & I
Effective processes and clear responsibilities between PEOPLE among all the partners – advertiser, agency, prepress, publisher and printer – are key to the competitiveness of magazine advertising. The business landscape is changing and it seems our deck is being re-shuffled. It is no longer a question of technology but is a question of PEOPLE and PROCESSES. Here's a candid review of issues and recommendations on how to get back in control:

• Responsibility for file integrity, including printability and adherence to published industry specifications.
• Evaluating the flight check report and responsibility for print quality.
• Who has license to do what with file does not meet requirements?

Moderator:

• Nan Gelhard, Advertising Manager, Summit Racing

Panelists:

• Gregory Catsaros, Vice President of Manufacturing, Primedia
• Brent Moncrief, President & CEO, Capps Digital
• Ed Zepernick, Director of Technology, Continental Web Press

Thinking Outside the Print Media Box: Out-of-Home...Point of Purchase...Display Advertising
Salon F
At SPECTRUM we think within the parameters of a magazine. But what about thinking outside the box:

• Out-of-Home
• Point of Purchase
• Display Advertising

Print Media is magazines and much more. Here we explore large format advertising from a number of angles:

• Challenges in Color Management
• Working Across Substrates
• Moving Across Platforms...Screen...Digital

And we need to turn to the most important issue - How is it used in combination with magazine advertising within a campaign? Here’s an opportunity to think outside the print media box.

Moderator:

• Robert Godwin, Vice President of Business Development, Schawk, Inc.

Presenters:

• Whitney Cookson, former Vice President of Creative Print Advertising, Disney Studio
• James Graham, Production Director, GRIP Advertising Toronto

NEW Rules for Distribution in 2007: Impact & Opportunities in Going Postal
Salon G
In 2007 the US Postal Service will implement a vastly new rate structure impacting all parts of magazine distribution. Today, we know the direction of what’s to come through the filing of the Postal Rate Case in April and new initiatives by the US Postal Service. The US Postal Service also will implement new transportation and address initiatives that will have significant ramifications. Here’s a session to focus your 2007 Distribution Plan on what you need to know:

• Opportunities in shape-based rates and mail piece design
• New opportunities in Co-Mailing
• Outlook on address block requirement changes
• Learn about size and format savings

What can you expect? What should you plan for TODAY?

Presenters:

• Brad Nathan, President, Quebecor World Logistics
• Val Scansaroli, Distribution Consultant, Hearst Magazines

Tomorrow’s Proofing Paradigm: Soft, Remote & Hard Supply Chains
Salons H & I
At SPECTRUM 2005 we held the first roundtable on Virtual Proofing and shortly thereafter organized a Task Force. A year later…where is the industry to advance Soft Proofing Technology and its application in the print media supply chain - from creative to publishing to prepress to printing? Here's a panel of industry leaders from the IDEAlliance Virtual Proofing Task Force to discuss:

• What are the key specification platforms that are required or that must be enhanced for Soft, Remote & Hard Proofs?
• What’s the role in the supply chain for Soft, Remote & Hard Proof?
• What’s the business fit upstream and downstream - from creative to printer and across weeklies to monthlies?

Moderator:

• Gina Sigmon, Director of Technical Sales, Quebecor World and Chair, IDEAlliance Virtual Proofing Taskforce

Presenters:

• Lee Edberg, Central Premedia Technical Manager, Brown Printing Company
• Doug Landon, Director of Technical Operations, Integrated Color Solutions
• Michele Laird Williams, Director of Print Media Market Development, Kodak Graphic Communications

Getting Your Ass(ets) in Gear!
Salon F
The session explores the best practices to capture, manipulate, and utilize metadata to control digital assets across all media. It's all about connecting-the-dots within your enterprise and across enterprises to create a TOTAL workflow through digital asset management (DAM) systems. All this leads to the business objective – whatever the media or wherever it is going – to speed information distribution and reduce costs. Here's a look at:

• The business case for DAM
• Elements to developing a DAM strategy
• Speed bumps and pitfalls to implementing and avoidance tactics
• Using DAM to work multi-media

Presenter:

• Mary Yurkovic, Manager of Digital Asset Management & Distribution, Playboy Enterprises

Paper & Achieving Print Predictability
Salon G
The printing process has advanced in recent years, controlling input variables and delivering more consistent product to print buyers. CTP, closed loop ink systems and on line measurements are a few examples. Color management and unified work flows are current technological advances. But the question remains - how a paper will perform on press or duplicate color prior to printing? In 2006 IDEAlliance formed a Print Predictability Paper Taskforce to develop, deploy, and adopt processes and methodologies for the content and print creator - art director, designer, and product manager - and buyer that supports and enables color management technologies to be used for print predictability for paper across the supply chain. Here’s a discussion on the key challenges and recommendations.

Moderator:

• Trish Wales, Publications Systems Manager, Sappi NA

Presenters:

• Jim Frisch, Manager of Advanced Color Products, Graphics Microsystems, Inc.
• Biagio Lubrano, Manager of Quality Control, Conde Nast Publications

Success Stories — Case Studies

Collaborative Workflows for Creative Production in Marketing Campaigns
Salons H & I
Creative Production is becoming Collaborative upstream and downstream. Here's a print premedia expert, Brent Moncrief, focuses on the collaborative workflow in creative production to save time, reduce redundancies, and enable global execution of marketing campaigns. He will focus on real-world case studies and what he has learned in creative production. Brent brings together his experience working across all areas of print communications arena – corporate marketing, photographers, catalogs, publishers, printers, converters, and color separators. He will highlight technology enablers and ways creative production partners can work more effectively across the supply chain.

Presenter:

• Brent Moncrief, President & CEO, Capps Digital

Strategic Customized Cross-Media & One-to-One Tactics
Salon F
What's the fit in the mix of this new technolgy? Hoe do organizations successfully work within a customized cross media company? Here are some real world case studies brought to you by Neil Steinhour of Yoffi Digital Press. It's all a part of the paradigm shift in marketing where the consumer is in the driver's seat.

Moderator:

• Kara Holder, Print Media Manager, Kodak Graphic Communications Group

Presenter:

• Neil Steinhour, Sales, Yoffi Digital Press

REAL WORLD: Proofing
Salon G
Proofing in the REAL-WORLD! Here's a case study from the advertising agency point-of-view and its business perspective. Join Lowe Worldwide's Kevin Brucato discussing:

• The forms of proofing employed by Lowe
• When and why each is used
• Ways to effectively use the production chain
• What does it all mean for the workflow
• Lessons learned and avoiding the pitfalls
• The WISH LIST in an operation like Kevin's

All with a point-of-view to the bottomline and ways to improve productivity and profitability. Join us for a session on the changing world of proofing and a look ahead to its future role in creative and print production.

Presenter:

• Kevin Brucato, Senior Vice President of Creative Services, Lowe Worldwide

Lunch — THE VIEW 2007 from SPECTRUM
Here's a conversation between industry professionals with audience participation to pinpoint the key issues you will face in the year ahead. What are leaders in the industry saying about the direction of the industry? How can you maximize opportunities and what's down the road to prepare for TODAY? And what are the speed-bumps slowing us down and pitfalls to avoid? Here's your opportunity to listen, learn, AND participate!

Moderator:

• Brent Moncrief, President & CEO, Capps Digital

Panelists:

• Ann Marie Bushell, Group Executive Vice President of Marketing, RR Donnelley and Board Chair, IDEAlliance
• Aaron Holm, Vice President of Development & Integration, Industrial Color
• Stephen Hart, Director of Premedia Technologies, Hearst Magazines
• Ken Lantz, Senior Vice President & Director of Print Creative Services, Draft FCB Group New York & SPECTRUM 2006 Chair
• Diane Romano, President & COO, HudsonYards

Repeat Morning’s Concurrent Breakouts

• Innovations in Integrated Digital Workflow
• Directions in Media: Cross-Channel Marketing
• Maximizing of Potential of Print

Hurdles to Integrate Digital Workflow: People & Processes
Salons H & I

Thinking Outside the Print Media Box: Out-of-Home...Point of Purchase...Display Advertising
Salon F

NEW Rules for Distribution in 2007: Impact & Opportunities in Going Postal
Salon G

Tomorrow’s Proofing Paradigm: Soft, Remote & Hard Proof Supply Chains
Salons H & I

Getting Your Ass(ets) in Gear!
Salon F

Paper & Achieving Print Predictability
Salon G