Who Attends SPECTRUM?

Each year up to 200 print industry leaders from GRAPHIC ENTERPRISES attend SPECTRUM. Attendees include:

• Advertisers
• Advertising Agencies and Creative Companies
• Publishers and Catalogers
• Prepress, Pre-Media and Electronic Media Companies
• Printers
• Equipment, Systems and Software Vendors
• Paper, Ink & Supply Manufacturers

One-third of the participants have key management and executive roles with titles of president, CEO, COO, publisher or vice president and another third have titles of director or manager.

About SPECTRUM

The Print Media Industry must enhance the power of multi-level communications and embrace the opportunity to create and distribute content in new ways around the world. IDEAlliance is bringing together the creative community to discuss these and other collaboration opportunities in Tucson, Arizona.

The mission of the SPECTRUM Conference is to provide a forum to explore and validate current and emerging technologies. We have assembled a panel of experts to meet in Tucson, Arizona at the Hilton El Conquistador Hotel, September 29 - October 2, 2007.

This informative, interactive symposium provides valuable insight on how to better serve existing customers, attract new customers and grow revenues with new digital value-added services. We create a collaborative discussion with industry leaders to bring out the day- to -day issues in connecting and collaborating with your partners across a global network.

There's an innovation going on in communications-new and better ways to connect with consumers, partners and customers; breakthrough marketing communications and creative services programs to offer personal communication; and new digital printing and publishing on demand services. Account and creative directors, graphic artists, in-house creative services directors, production studio executives, print buyers and advertising agency creatives interested in working with-and profiting from-digital communications.

The expanding marketplace is demanding an emphasis on corporate brand preservation, where there is no quality loss on a job, wherever it needs to be produced. Innovative uses of media demand a compelling vision of the possibilities for communicating any message. As corporations become Global Marketers, agencies are challenged with meeting these needs for their clients. Agencies are becoming increasingly global: however the challenge of execution remains. How do corporations and agencies execute global marketing programs quickly and efficiently? Standards are the key to successful global collaboration.

We bring together the alphabet soup of standards into a lively discussion on how and where they bring value to make your life easier.

There is an aggressive move towards cost savings and efficiencies that will help print be competitive and provide a path to provide additional content distribution services. Standards are the platform to connect this process and provide you with the choice of services. Information and the ability to manage and understand data will become more relevant.

Come join the discussions and provide your input to share in our community.