Registration with Continental Breakfast
Galerie Foyer

Opening
Galerie 5-6

KEYNOTE with EXTREME Color Management

LEARNING TO SURF THE WAVES:
MOVING FROM CRISIS MANAGEMENT TO CHANGE MANAGEMENT

JOHN SHEEHY
PRESIDENT
JOHN P. SHEEHY & ASSOCIATES

In changing times, it is easy to fall prey to reacting to the crisis of the day with diminishing returns. By focusing on how people and organizations can anticipate and navigate change, publishers can deliberately move their companies from reactionary mode to responsive mode, allowing them to consciously plan, execute and sustain critical business strategies. This presentation will provide the simple tools for creating a culture of disciplined people, thoughts, and actions in mastering change from three perspectives:
I:  Personal Change Dynamics (Personal Effectiveness)
WE:  Managing Change (Effective Team Relationships)
IT:  Organizational Change Dynamics (Positive Outcomes)

The Global Print Workflow with EXTREME Color Management
The use of specifications and standards has made globalization a reality in the printing industry. Now more than ever buyers can pick and choose where to move their work, as well as how to save on materials, travel, and shipping by using more efficient workflows that can span continents. Economic factors have made it more cost effective than ever for overseas vendors to print in the US, especially if the US is the final destination for the final printed piece. This presentation will focus on methods and techniques used to create efficient global workflows, as well as how to evaluate and provide return on investment information for these workflows.  The session will cover:

• Why globalization makes sense now
• What standards and specifications are in play in the global market
• Ways to streamline production workflows
• Spanning continents with a global workflow
• ROI methods for Globalization

Moderator
Ron Ellis, Graphic Arts Consultant, Ron Ellis Consulting & IDEAlliance Co-Chair, GRACoL Working Group

Panelists
TBA

11:15-11:30am

11:30-12:45pm

Two Concurrent Sessions

#1
Green Workflow from the Advertising & Design Agency Perspective
Galerie 2
Advertising and Design agencies are in the unusual position of being both clients and vendors. They work for an end user and broker services and products from vendors. They have the opportunity of playing two roles for the environment. Increasingly they are being asked questions about sustainability and going green.  What’s an advertising and design agency to do?  Attaining a small carbon footprint makes no sense unless the company remains profitable while working with available and renewable resources.  Here are key issues we will explore:

• The trouble spots and pitfalls to define green and sustainability from the customer point-of-view
• Color management is critical to managing waste and resources. With either a soft-proofing system, or accurate hard proofing, many hours of guessing and savings in in paper and ink
• Examples of sound office environments
• What are considerations looking at a printing company

Moderator
Erica Aitken, President, Rod and Cones

Panelists
Trish Wales, Partner, Roloc color & Print Predictability Associate, IDEAlliance
Additional panelists to be named.

#2
Myth or Reality: Fully Integrated Digital Workflow for Cross Media
Galerie 4
Increasingly, companies across the media supply chain are creating content that lives in many worlds...From print...To on-line…To portable devices…To cell phones. The printed word is becoming the printed AND displayed word. The landscape for production is fundamentally changing.  Conceptually, the convergence of media has been coming and is moving at a quickening pace. The key questions are:

• How to get from here to there converging traditional publishing and web and video publishing?
• How do we – as content supply chain – work with a new space?  What are the building blocks?
• How to maintain – and enhance – your content or brand, as you move into the video challenge?

Hear from our panel of experts about the strengths and weaknesses of implementing a cross media workflow focusing on key technologies, such as:

• RGB
• RAW
• PDFX4
• XML and XMP
• PRISM
• Web to Print
• Product integration

We’ll explore the following questions:

• Can these technologies help when implementing a cross media workflow?
• Or do they really hold any value within a cross media organization?
• How do these technologies deal with color management, asset management and your backend production workflow?

Moderator
Lynn Grillo, Senior Solutions Engineer, Adobe Systems Incorporated

Panelists
Aaron Holm, Vice President of Development & Integration, Industrial Color
Additional panelist to be named

Lunch
Galerie 3

With EXTREME Color Management Expo

• Alwan Color Expertise
• Canon USA
• ColorMetrix, LLC.
• EFI
• Eizo
• Epson
• GMG Americas
• Just Normlicht
• Kodak
• Mid-States Graphics
• SpotOn! Press, LLC
• The Color Management Group
• X-Rite/Pantone

2:00-3:15pm

Two Concurrent Sessions

#1 Pressroom Color Management with EXTREME Color Management
Galerie 2

Session(s) will give an overview of pressroom calibration options, quality assurance and color management applications.  Where applicable, prepress and color management workflow considerations will be discussed as well as functions that directly affect the pressroom. Calibration methods will be discussed as well as advanced topics such as device link profiles and ink reduction products. Technical session will focus on workflow and implementation of calibration methods, quality assurance products and device link profile/color management workflow. Management session will focus on cost savings, press efficiencies and return on investment issues.  Topics include:

• G7® Calibration methodology and how it impacts pressroom/prepress. Why would one choose G7® Method over conventional methodologies such as TVI?
• Quality assurance tools (IDEALink® Curve, SpotOn! and others)

• Calibration curves vs. color management (ICC profiles, device link profiles)
• Color management and device link workflow considerations
• Overview of available software tools.

Moderator
Eric Magnusson, President, Left Dakota

Panelist
David Piccus, Owner, Piccus 4 Color
Additional panelists to be named.

#2 Red-Hot Digital: Emerging Applications of Digital Printing
Galerie 4

Nearly any type of print work that runs on traditional offset presses also can successfully run on today's vanguard digital color production presses.  But digital printing’s advantages are especially compelling in these types of emerging applications categories: Photo Specialties, Personalized Packaging and Security Imaging.  These emerging applications are red-hot in the marketplace.  And they are helping brand-owners, and their integrated marketing communications supply chain partners alike, create new opportunities to profit and grow by employing digital printing technologies.  This Spectrum360 panel discussion session will focus on:

• Photo Specialties: Photo specialties are set to revolutionize the photo print market and it’s all happening on digital color production presses. With digital printing, book publishers can economically print short runs to meet specific needs.  The digital photo explosion has opened up new opportunities for printing digital photos.
• Short-Run and Personalized Packaging: Rapid advancements in hardware, software and substrates increasingly make it possible to use digital printing for a wealth of new digital packaging applications, including personalization.  Now, each package can contain such unique information as individual codes for item-level identification.  In addition to personalization, digital package printing enables short lead times and cost-effective short runs.

• Security Imaging: Protecting sensitive documents from unauthorized duplication is a growing concern. Counterfeit copies of such business-critical, life-blood documents as coupons, tickets and invoices can have serious financial impacts to your business and for your customers.  Now, you can combat this concern with fraud-resistant, specialty imaging effects for static and variable information printing jobs –adding an extra level of security and authentication.

New Orleans is red-hot . . . and so are these digital printing applications.  Don’t miss this Spectrum360 session!

Moderator
Bob Wagner, Vice President, Creative Services Business and Premier Partners Global Network, Xerox Corporation

Panelists
Photo Specialties: David Drum, Vice President, Business Development, H&H Color Lab
Short-Run and Personalized Packaging: Rick Tatanus, Account Executive, Tucker Printers /Consolidated Graphics
Specialty Imaging: Cynthia Osborn, Worldwide Marketing Manager, Lytrod Software

Two Concurrent Sessions

#1 Sustainability for Printing & Publishing’s Production Chain
Galerie 2

Sustainability has become a point of emphasis that is dramatically changing business relationships, technology implementation and business culture. From chain of custody to resource conservation and carbon tax, carbon footprints, and carbon offsets, every aspect of the publishing supply chain is undergoing transition. Major brand owners are requiring their suppliers to provide their sustainability vision.  All stakeholders in the supply chain need to be adapting to this sea change.  This panel presentation will present an overview of sustainability initiatives focusing on:

• Chain of Custody
• The Carbon Cycle for Business
• Carbon Footprints and Offsets
• Tax Implications
• Corporate Citizenship Programs
• Executive & Legislative Horizon

Thought leaders in various business segments will share their learning and experiences on how they are changing their business process to put their businesses at the forefront of this transition.

Moderator
Fred Raimondo, President, Verdant Consulting Group

Panelists
Dan Brenner, Vice President of Production, McMurry Inc.
Ben Cooper, Executive Director, Print Council
William Scarpaci, COO, Continental Web of Kentucky

#2 New Directions in Proofing
Galerie 4

The purpose of this discussion is to explore the pros and cons of virtual and hard proofing.   How does the emerging technology affect the agency, publisher, creative, and printer sides of the business?  Which workflow suits each?   Although the technology is available, who is embracing it and who is not? We will be examining the impact of virtual proofing across the supply chain and the concept of printing to the numbers.  We will also discuss the impact the G7® methodology has on the workflow.

• Virtual versus hard proofing
• Success Stories & Failures
• How does G7® apply
• What about going upstream to the advertiser and advertising agency
• Conversations with the creative teams
• Impact to print to the numbers
• What about Monitor Certification?
• What key developments in tolerances and testing from IDEAlliance and their work with ISO?

In addition, the session will include the release of the 2008 IDEAlliance Proofing Study.
Over the past two years, the IDEAlliance SWOP Working Group has led efforts to define the acceptable "quality" for real-world proof production.  Obviously the tight numeric tolerances required to pass SWOP Proofing System Certification are unrealistic for those producing proofs daily in a production environment.  To better define the marketplace, IDEAlliance undertook the 2008 Proofing Study to determine real-world tolerances. Participants were asked to track proofing quality numerically over the three months of the study. 

Moderator
Colleen Capola, Executive Production Manager – Quality Control, Leo Burnett USA, Inc.

Panelists
Gina Sigmon, Director, Technical Sales Quebecor World & Co-Chair, IDEAlliance SWOP Working Group
Neil O'Callaghan, Senior Vice President, Operations Technology

5:00-5:30pm

IDEAlliance Update
Galerie 5-6
IDEAlliance leaders and staff provide a 30-minute high-powered and high-level overview of key initiatives to advance the industry.  In the past year and the year ahead, IDEAlliance is stepping up to meet the challenges in an ever-changing marketplace.  Here is the HOT LIST for review:

• Facilitating the ability of brand owners to reliably replicate brand imaging throughout global ad campaigns
• Enhancing print predictability with changing paper chemistry
• Determining real-world tolerances for proofing
• Creating the metadata pipeline through PRISM & XMP-Open
• Printing across borders by developing global color data characterization

Moderator:
David Steinhardt, President & CEO, IDEAlliance

Panelists:
IDEAlliance Industry Leaders & Staff

5:30-7:00pm

The Full Spectrum: 6 Experts 360° with Drinks & Snacks
Galerie 5-6
Sponsored by Industrial Color
Here's a conversation between industry experts from 6 points-of-view and 360° to pinpoint the key issues you will face in the year ahead.

• What are leaders in the industry saying about the direction of the industry? 
• How can you maximize opportunities and what's down the road to prepare for TODAY? 
• And what are the speed-bumps slowing us down and pitfalls to avoid? 

Here's your opportunity to listen, learn, AND participate!

Moderator
Colleen Capola, Executive Production Manager – Quality Control, Leo Burnett USA, Inc.

Cats Meow Bourbon Street Balcony Party
Sponsored by Blanchard Systems & Dalim Software

Experience New Orleans at its best on top of the most famous Bourbon Street balcony!  Meet old friends and new while sipping cocktails, eating hors-d’oevres, and throwing beads to French Quarter patrons atop the Cats Meow “Fat Cats” balcony.  Cats Meow, named “the BEST Karaoke bar in the world” by Pioneer audio, is a must see while visiting New Orleans.  Cats Meow is located in the heart of the historic New Orleans French Quarter just a ten minute walk from the Spectrum360 Hotel at 701 Bourbon Street on the corner of St. Peter Street and Bourbon Street, the same street you'll find Pat O'Brien’s, and the historic Jazz Preservation Hall.

Registration
Galerie Foyer

8:00-9:00am

Ask-the-Experts Breakfast with Continental Breakfast
Galerie5-6
New for Spectrum360 – Ask-the-Experts Breakfast will look to the experts of the Color Management Group, founded in 2003, as a "think tank" consortium of consultant-based resellers. They will share their technical information and knowledge with questions from the audience. Our moderator, Lida Jalali-Marschke, Color Management Group, has over twenty four years experience in the graphic arts industry and is currently distributing color management software, color measurement devices, and RIPs for consultants nationally.

Moderator
Lida Jalali-Marschke, Color Management Group 

9:00-10:15am

KEYNOTE
Galerie 5-6

GLOBAL BRANDING
CHRIS SPENCER
SENIOR VICE PRESIDENT & GENERAL MANAGER, CREATIVE SERVICES HBO

Business Roundtable: Global Branding in a Multi-Channel World
Corporations and their CMOs are held to performance metrics like never before.  The old adage “I know 50% of my marketing is working, I just don’t know which 50%” is no longer acceptable. Relentless pressure on costs and an increasingly complex communications environment place pressure on Brand Managers to streamline processes and improve their marketing ROI.  Marketing has traditionally been difficult to measure, but with new tools available, marketers are investing in digital content and cross-media platforms.  This increases the pressure on the entire print value chain to invest and digitize rapidly. In this session we will discuss:

• How digital processes in marketing can optimize a global brands ability to speed time to market, reduce errors and provide more transparency in an organization. 
• Executing globally by leveraging technology that encompasses asset management, global collaboration, content management tools, web-based fulfillment solutions, one-to-one marketing, franchise marketing, global print resource planning and tracking.
• How leading brands and their agencies are saving time and money while delivering high quality marketing materials, artwork and packaging to their brand marketers globally. 

This interactive session will give you insight into how to plan your digital infrastructure to meet the needs of the global brands of the future.

Moderator
Jonathan Margulies, Director, Winterberry Group

Panelists
Hal Kalish, Consultant, Digital Supply Chain & Global E-Commerce
Donovan Neale-May, Executive Director, Chief Marketing Officer (CMO) Council
Chris Spencer, Senior Vice President & General Manager, Creative Services, HBO
Additional panelist to be named.

Refreshment
Galerie Foyer
Sponsored by AdSEND, A Vio Division

10:30-12:00noon

Digital Photography in Multi-Media Channels: Workflows, Best Practices and DAM
With new technologies, the traditional workflows are changing and prepress responsibilities are moving upstream. We have more and more photographers doing their own retouching and color correcting. What challenges does this bring and how do we succeed? The image as a digital asset is redefining the media technology supply chain. New techniques and tools are being developed to capture, manipulate, and utilize the digital photograph.  How do we create a file that fulfills the need of a multipurpose image environment and the creation of an archival file?  Topic highlights:

• What are the new emerging best practices in enterprise photo capture, production, and management? 
• What are the new horizons in software – Capture One, Adobe Raw, Raw Developer?
• Differences in file types – Raw, DNG, Tiff, JPEG, etc - and does it matter?
• IDEAlliance Digital Image Submission Criteria (DISC)
• How should the Agency or Publication better communicate with the photographer?
• What is the role of the prepress provider?
• What is the role of the Digital Asset Management – best practices, tools and workflow?
• How is – or should – metadata be used?  Should there be a metadata standard?  What is the role of XMP in connecting organizations and interests?
• How does color management affect the post production process?

Moderator
Shawn Lowe, Director of Manufacturing, Niche Media Holdings, LLC

Panelists
Matt Connors, Studio Chief, Blue/Soho a division  of Quad/Graphics
Stephen Hart, Director of Publishing Technology, Hearst Magazines
Joe Lombardo, President, Artists & Creatives

12:00-1:30pm

Premier Sponsor Luncheon
Galerie  2-3
A Spectrum tradition for over 25 years – The Premier Sponsor Event!  This year we gather with a Mardi Gras lunch.  Meet and greet new and old friends in a relaxed setting.  Learn about the offerings from our Premier Sponsors in 10-minute presentations.  And collect your beads…

THANKS TO THE 2008 PREMIER SPONSORS!
Dalim Software & Blanchard Systems
FujiFilm
Kodak
Xerox
X-Rite

Ad Portals: Maximizing Workflows
Ad Portals is the application of web technology to ad submission between advertising agency and publisher.  The objective is to streamline the capture, preflight, and workflow of ads.  But is it the Wild West?  Over the past year there are many new entrants into the market with varying capabilities and services.  What should publishers consider in making a decision?  Should consideration be given to the underlying ad portal technology?  What about ad portals working together?  What have we learned to date about best practices?  Here’s a spirited discussion of the technology, its application today, and its future.

Moderator
Laura Reid, Vice President of Production, Hearst Magazines

Panelists
Kelly Jerome, Associate Director of Prepress, Meredith Corporation
Ken Lantz, Senior Vice President, Director of Print Creative Services, Draft FCB Group NY
Kin Wah Lam, Director of Digital Development, Time Inc.
Shawn Lowe, Director of Manufacturing, Niche Media Holdings, LLC

3:15-5:00pm

Truth from the Trenches: Case Studies of Technologies that WORK!
What are tested solutions that work in today’s print production workflow?  What can I take back from Spectrum360 that I can apply today?  Where do I look for expertise to solve my unique workflow?  These are some of the questions the Solutions: Truth from the Trenches will answer.  The Spectrum360 Planning Team has scanned the business environment for tested and working solutions for TODAY.  We’ve selected six to highlight today in 10-minute intervals.  Sit back, apply, and take back to your operation all told from the Technology User’s Perspective!

Moderator
Mac Byrd, Marketing, Ramsey Press

Brown Printing Company: Virtual Proofing & Printing
Lee Edberg, Central PreMedia Technical Manager, Brown Printing Company

Hearst Publication: PDFX4 Workflow
Ken Pecca, Pre-Media Manager, Hearst Magazines

Logi-Tech Corporation: Marketing Automation
Hal Kalish, Consultant, Digital Supply Chain & Global E-Commerce

Victoria’s Secret: Digital Asset Management Systems
Brian Sallaberry, AVP, Print Production/Creative Operations | VS Brand & Creative Services, Victoria’s Secret

Vigitek: Online Press Defect Detection

5:00pm

Closing & Adjournment

NOTE
Order, timing, and speakers are subject to change, daily start/end times will not change.

with Transportation & Lunch

SPONSORED BY
Continental Web
Hearst Magazines
IDEAlliance
with Kodak Donating Cameras for Memories

As the name above implies, we too can make a difference in someone’s life by giving a little of our time.  If you are up to the challenge of giving and in return knowing that you made a difference in someone’s life, please join us in a day-long event to “Rebuilding Together New Orleans” which was devastated by Hurricane Katrina. Please read the General Volunteer Information and Guidelines below.  There is no cost to you.  Please complete the Spectrum360 Registration Form and indicate that you wish to volunteer and return to us no later than August 29.  

Rebuilding Together New Orleans (RTNO) is a local affiliate of a national nonprofit organization which has restored and revitalized more than 100,000 homes over the past 19 years. With all work done at no cost to the homeowner and utilizing predominantly volunteer labor, Rebuilding Together allows low-income families in communities across the country to live in warmth, safety, and dignity. And, more than 4,004 volunteers from around the country have come to New Orleans to work on RTNO projects providing over 123,901 labor hours worth $2.1 million in market value. Our volunteer effort is scheduled the day after our Spectrum360 Conference and the details are:

The Volunteer Program
The volunteer experience is a rewarding one, and one that volunteers will remember for a lifetime.  Whatever their skill level, volunteers will be making a worthwhile contribution towards rebuilding someone’s home.  They may be performing tasks such as Painting, Scraping, Landscaping, Drywalling, Taping, Cleaning, Installing Appliances, and Tiling.  Volunteers are supervised by skilled Rebuilding Together staff members.  They are always given instructions on how to do an unfamiliar task, and are never asked to do something they are uncomfortable with.  Water, refreshments and first aid kits are always onsite.  General guidelines for volunteers include:

1. Volunteers must be 18 years of age or older.

2. Volunteers must be in good health.
3. Volunteers may be asked to do non-skilled tasks as well as those within their skill set.
4. Volunteers must be respectful of the recipients, other volunteers and any other project participants.
5. Volunteers must sign up in advance of the workday to participate
6. Volunteers are asked to get a tetanus shot if they’ve not had one in the past 10 years or don’t remember

Volunteers don’t need to bring any tools or supplies to the jobsite – just make sure to wear work suitable clothes and close-toed shoes, hat, sunglasses & sunscreen.