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PROSE (Production Order Specification/EDI)
GCA Standard 125-1992, Release 1.3, 1997

The industry standard for transmitting printing and binding orders, with updated production data and Year 2000 compliant. PROSE show publishers and direct marketers how to send their printing and binding orders electronically using a standard industry format.

The PROSE manual shows in detail all data records used for instructions on the layout and printing of advertising and editorial components, pages, signatures, sections, and supplied parts such as inserts, blow-in-cards, and supplements. The manual also provides details on transmitting instructions for binding these pieces, especially useful for catalogs, publications, and direct mail pieces with many complex regional and emograhic versions. In addition to the record and data elements formats, the manual gives updated illustrative examples of all records.

The new PROSE release 1.3 contains new fields for ink coverage, positioning, and trim sizing. GCA’s EMARC-EDI Committee, chaired by Bill Orndorff of Judd’s Inc. and Karen Rosenberg of Time Inc. developed PROSE.

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