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Join Brown + IDEAlliance for a Mobile Engagement Webinar!

Are you or your clients interested in engaging readers through mobile or tablet devices? Are you interested in mobile sponsorship opportunities? Are you seeking ideas and methodologies for sharing content through social networks? 

Attend and learn how to leverage mobile and social media to engage readers and entice advertisers. John Puterbaugh, CEO of Nellymoser, will teach you how to enhance content, implement print-to-mobile solutions, and create personal, social and engaging mobile experiences.

We will show you how other publishers are successfully utilizing mobile engagement campaigns and explain how to drive additional revenue from traditional media using action codes.  

You'll learn how to:

• Leverage action codes as direct response vehicles (i.e., calls to action)
• Utilize mobile apps to create a multi-channel marketing program with the support of a Companion App
• Provide immediate subscription opportunities that allow readers to shop and unlock personalized deals

Discover how to bring print to life for readers and advertisers.

Presenter

John Puterbaugh
CEO
Nellymoser

John Puterbaugh, Ph.D., founder and chief strategist of Nellymoser, Inc. has over 15 years experience in creating and developing interactive multimedia solutions for IP networks, mobile phones and other consumer products. Before Nellymoser he was CTO of Reelworks, which provides voice technology solutions for the film and entertainment industry. He was also part of the early team and held a number of senior management positions at Voxware, Inc., one of the first companies to provide Internet voice chat and real-time streaming solutions for companies such as Disney, Microsoft, Nokia and Netscape.

He holds patents in wireless voice platforms, voice analysis and synthesis, user-generated ringtones, and in sound transformation. Educated at Princeton University, Dartmouth College and Oberlin College, he has taught courses and lectured on interdisciplinary topics related to music, computers and cognition. Puterbaugh is a frequent speaker at industry events including the CES, CTIA, Game Developers Conference, Digital Music Forum, 3GSM on a wide range of topics such technology roadmaps for Mobile TV, on-deck and off-deck strategies, and business models for mobile music.