IDEAlliance invites you to participate at the world’s longest-running conference devoted to MarkUp and XML.  

XML-in-Practice 2008 – the new name and focus of the conference – offers an unparalleled opportunity:

• Learn from the industry leaders and experts who are at the forefront of development and implementation.
• LinkUp with professionals who are implementing or designing projects using XML.
• Leverage the efficiencies of XML technologies in your organization.

All focused on how to put XML-in-Practice in the next 6 months!

New in 2008 – Industry Segment Focus.
To enhance the XML-in-Practice design, this year’s conference will focus on XML in specific industry segments including:

XML in Government:

Learn about XML starting with the basics and moving into more advanced themes. Topics include: Introduction to XML, What is it and Why is it Important?,  How XML is used to streamline processes, the use of XMP, standardizing XML vocabularies, content management, publishing, logistics, Web Services, database integration, and more.  Uses and Benefits that can be used today!

Chair: Betty Harvey, President DC Area XML User Group and Principal Electronic Commerce Connection
Co-Chair:  Philip Wenger, Federal Government's XML Community of Practice Deputy Policy Lead for the Budget Formulation and Execution Line of Business Budget, Finance, Planning and Acquisition Lead for OMB's MAX Budget Systems

XML in Healthcare:

Learn how XML is a prominent technological component to today’s healthcare systems and how XML will continue to take healthcare into new levels in the future. Key themes include: XACML, HL7 Health Care Information Standards, Clinical Document Architectures (CDA), ePrescriptions, eClaims, health care electronic records, etc.

Chair: Calvin Beebe, Technical Specialist II, Division of Mayo Integrated Clinical Systems, Department of Information Technology, Mayo Clinic

XML in Publishing & Media:

XML is continuing to revolutionize the Publishing & Media industry. Topics  include: DITA, dynamic publishing, multi-channel publishing, content management, DAM, DRM, intelligent media, informed workflow, branding, advertising, color imaging, automated publishing, publishing XML to HTML or PDF, authoring, metadata and XMP, and more.

Chair: Marc Strohlein, Chief Agility Officer, Outsell Inc.
Co-Chair: Lisa Bos, CTO and Co-Founder, Really Strategies

New in 2008 – Training

Another new component this year is training.  Instead of offering training on a separate day, we will be integrated training into the main program and adding TWO tracks – Application and Foundation.   This track will run the entire length of the conference and will offer hands-on, interactive sessions intended to give attendees the skills they need to implement XML on any level.  These sessions offer basic level introductory topics as well as more advanced sessions that outline project architecture and key technologies.

XML Foundations: This track will cover specifications and standards and the tools targeted at working with them.  For example, XQuery with hands-on usage of eXist, XForms using Orbeon, DITA and the DITA Open Toolkit, W3C XML Schema best practices, a survey of XML development IDEs, or an introduction to ODF.  Our approach is hands-on or to give the attendees something to take back to the office and use as they begin to implement.

Chair: Dr. JoAnn Hackos, President Comtech Services
Co-Chair: Ken Holman, CTO, Crane Softwrights Ltd.

XML Applications: Here we focus on training in broader application development environments..  For example, an overview of the XML-related capabilities in Apache projects, interacting with XML using Visual Studio, or building custom Office 2007 applications.  Here’s your opportunity to focus on XML from the application point-of-view and how to utilize within your organization.

Chair: Joe Gollner, VP e-Publishing Solutions
Co-Chair: Mark O’Neill, CTO, Vordel and Author, “Web Services Security”

New in 2008 – Business Perspective

A new component to this year’s conference is a focus on XML from the business and management point-of-view.  In addition to learning about the technical nuances of an application, there will be sessions presented on integrating XML into their overall business strategy.  These sessions will present a strategic big picture story that includes details on how XML has streamlined business processes, saved time, enhanced productivity, and improved the overall bottom line.

XML-in-Practice will showcase real world applications and solutions that XML has enabled, enhanced and or made possible.  In addition, and as is tradition with the IDEAlliance XML Conference, each track will offer topics of sufficient technical depth to explore pressing issues beyond the fundamentals.

For 24 years, IDEAlliance has been a leading producer of events related to XML and accompanying standards.  In fact, the first draft of the XML specification was announced at XML 1996.  We pride ourselves on events that provide attendees with the opportunity to meet and learn from leading industry experts, preview cutting edge technology, understand the most recent developments in standards and specifications, and see real-world examples of how XML is being used today. 

Attend XML-in-Practice 2008 if you want TO:

• Learn how to apply XML technologies  in your environment
• Interact with others who building XML applications in your industry
• Build a business case for an XML application
• Innovate best practices for designing and building XML applications
• See the latest XML product(s)
• Get hands-on-training in a specific XML product(s), technologies and standards
• Find out what new technologies and research will impact the future of XML

Attend XML-in-Practice if you ARE:

• Architects who are designing XML applications
• Business Analysts who are specifying requirements for XML applications
• CEO/CIO/CTO the Chief Officer who is involved in developing and integrating XML technologies and/or who wants to more about why XML technology is important to his/her business
• Developers working with XML technologies
• Education Librarian, Teacher, Professor who is using or researching XML technologies
• Enterprise Architects that are designing XML based architectures
• Government Agencies who are implementing and utilizing XML technologies
• Line-of-Business Managers that are involved in XML technology and design decisions
• Product Managers who are planning and developing products using XML technologies
• Project Managers that lead XML-based projects
• Publishing Professional who is working with E-Publishing technologies, workflows and graphics
• Sales Engineer who is working with XML technologies