Idealliance is a not-for-profit membership organization that has been a leader in information and media technology since 1966. With a history of innovation and transformation, Idealliance has its foundation in alliances going back to 1896. 

The Alliances of Idealliance

Mirroring the integration of the graphic communication supply chain, Idealliance has grown through the partnership and consolidation of numerous associations and organizations representing all segments of the graphic value chain.


– 1966 Founded as Computer Section of Printing Industries of America (PIA)
– 1970 Name change to Graphic Communications Computer Association/Section of PIA (GCCA)
– 1981 Reorganized as Graphic Communications Association/Special Industry Group of PIA (GCA)
– 2001 Name change to International Digital Enterprise Alliance – becomes independent association
– 2003 Merge with National Magazine, Book & Film Carriers Association (NMBFC)
– 2004 Merge with Digital Ad Lab
– 2005 Merge with Specification for Web Offset Publications (SWOP), Digital Directions in Applications (DDAP) for Production (DDAP), and Partnership in Print Production (P3)
– 2010 Merge with IPA
– 2016 Merge with Epicomm


– Founded as National Association of Photo-Lithographers (NAPL) 1933
– Name change to National Association of Printers & Lithographers (NAPL) 1971
– Name change to National Association for Printing Leadership (NAPL) 1999
– Merge with Research & Engineering Council of the Graphic Arts Industry 2002
– Merge with National Association of Quick Printers (NAQP) 2006
– Merge with Association of Marketing Service Providers (AMSP) 2014
– Name change to Epicomm 2015


– Founded as National Association of Photo-Engravers 1896
– Photoengravers Research Association & National Association of Photo-Engravers form alliance 1941
– Photoengravers Research Association & National Association of Photo-Engravers merge to form International Prepress Association (IPA) 1971
– Merge with Graphic Preparatory Association/Section of Printing Industries of America (PIA) 1981
– Name change to IPA: Association for Graphic Solutions Providers 2008
– IPA merges with Idealliance 2010

Association of Marketing Service Providers

– 1920 Founded as Mail Advertising Service Association (MASA)
– 2001 Name change to Mailing & Fulfillment Service Association (MFSA)
– 2010 Name change to Association of Marketing Service Providers (AMSP)
– 2014 Merge with National Association for Printing Leadership (NAPL)

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At Idealliance, there’s no shortage of resources to help you keep up with the industry and get better, faster, and more efficient!

Member Resources
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Idealliance is a not-for-profit industry association, having served the graphic and visual communications industry since 1966.

About idealliance

Idealliance technical and business management best practices and specifications set the standards for the industry and are continually advanced through the ground-breaking activities of its collaborative member-driven Working Groups.

Peer Connection

Idealliance certifies the highest levels of performance in the creation, production, and delivery of graphic communications across the total supply chain, from content creator and brand manager to print, marketing, mail, and fulfillment services providers.

Skills Training & Certification

Idealliance offers specialized business management tools and services to help companies grow and improve profitability.

Business Development

Idealliance is a robust source of timely, dependable industry management and technical intelligence, provided through its periodicals and economic benchmarking reports.

Industry Research

International Affiliates: Idealliance Members Reaches around the globe.

Contact Affiliates For Regional Membership Rates And Benefits

Member Advantage Program


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