billfBill Farquharson has trained thousands of print sales representative, sales managers, and “selling owners” with a highly successful, no-nonsense “old school” approach. His unique training programs—The Sales Challenge, 90 Day Sales Blitz, and Sales Professional Development online certification course—have become industry standards for driving new business. He has trained and coached salespeople from companies such as Xerox, Fuji Xerox, HP Indigo, Heidelberg, EFI, and Konica-Minolta.

Phone: (703) 837-1092
Website: Sales Resources
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  • Sales Training for Print and Digital/VDP
  • Executive Coaching
  • New Business Strategies
  • New Sales Rep Assessment
  • Veteran Sales Rep Motivation
  • Sales Accountability Expertise
  • Business Growth Coaching for the Selling Owner
  • Time Management Efficiency’


Prior to joining Idealliance as an Ideadvisor Partner, Bill Farquharson was President of Aspire For, a sales training and consulting firm focused on the Graphic Arts industries. He is a 30+ year sales veteran in the print and form industries who is a “been there-done that” presenter. His ability to draw on personal experience as a print/digital/vdp sales person gives him tremendous credibility with his audience as he energetically motivates his listeners with proven strategies and techniques.

Bill received a B.A. degree in Marketing from the University of Massachusetts/Amherst and worked in sales at UARCO Business Forms, Advanced Form Systems, and Print Tec Network, prior to founding his own firm, Aspire For.


In addition to the regular sales programs he presents, Bill is a speaker at major industry and client events, including Graph Expo, the AMSP/NAPL/NAQP Winter Conference, the Speedpro National Conference, and the Shamrock Companies National Conference.

An active columnist and blogger for Printing Impressions magazine and, he also shares two weekly electronic eblasts each week with thousands worldwide: his Monday Video Sales Tip and Friday Short Attention Span Webinars.

In his sales consulting work, he offers executive coaching, new sales rep assessments, veteran sales rep motivation, and training in developing new business strategies, sales accountability, and time management efficiency.

Bill’s programs are aimed at both salespeople and “selling owners” in the print, packaging, labels, and signage industries.

Current Presentation Topics

  • The Sales Triathlon (Time Management, Overcoming Objections, Beating Voicemail)
  • The 25 Best Sales Tips EVER!
  • The Challenges of the Selling Owner
  • The Five Keys to Effective Prospecting
  • Don’t Sell Printing
  • Who is Making Money at Digital Printing?and How?
  • Where to Look for Prospects
  • How to Create an Effective Prospecting Process
  • Sales Mastery
  • The Basics of Prospecting

Audiences best suited for Bill’s presentations

  • Salespeople
  • Sales Managers
  • Company Presidents and Owners who also well in the print, packaging, labels, and signage industries



  • “Dear Bill?I can’t thank you enough for your presentation on Friday at our Summit Awards meeting. Your material was ‘spot on’ with our sales and management folks. This morning, not 10 hours removed from your presentation to our team, I received an email from an individual who is implementing your sales tips. This has been the fifth time that I have hosted these meetings and I have never received as many positive comments about a speaker as I did this year. Thank you for an outstanding presentation to our group!”

?Jed Parker, General Manasger, xpedx

  • “Bill?It is my honor to request that you once again present at our National Conference. Is it unusual to request the same speaker twice in a row? Absolutely! But our franchise owners told me you were the best presenter we’ve had in 10 years of having a conference and they want more!”

?Blair Gran, Founder, Speedpro Imaging

  • “I’ve read sales books, ben to sales lectures, and you are by far the most practical and effective presenter I have ever seen. Your approach is a unique blend of psychologist and cheerleader. Your information is timely, relevant, and important. Your presentation is friendly and approachable, mixed in with the right amount of humor. But most of all, I can feel your passion for
  • what you do and your genuine concern for those you work with.”

?Robbie Hunt, Fastsigns

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