Idealliance Bottom Line Magazine

 Idealliance members operate across the entire spectrum of the graphic communications industry, from brand owners and publishers to printers, mailers, marketing service providers, and fulfillment service providers.

 Idealliance member companies range in size from small, independently owned copy shops to multi-unit international corporations in the U.S. and Mexico, India, and the Pacific Rim.

 Editorial content in Bottom Line magazine covers issues for all these industry segments and member components on a rotating basis.

 

2017 Feature Articles: 

February 2017: Trends & Opportunities in Packaging; Power of Vertical Marketing

April 2017: Employee Education (Training); Generating Sales with New Services

June 2017: Non-Paper Substrates & Color Management; Postal Service Programs

August 2017: Team Selling: Does It Work? Print 2017 Outlook

October 2017: Financial Management 101; Leveraging Customer Feedback

December 2017: Future Trends (State of the Industry Study); Signs of the Times (signage)

 

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