Idealliance is a not-for-profit association created to serve the evolving needs of companies and individuals engaged in today’s print and omnichannel visual communications industry. Stakeholders in today’s industry operate in a high-technology field that is extremely competitive, demanding a superior level of technical expertise and management acumen. Consumers are digesting content in new ways, requiring the visual communications supply chain to meet an ever-evolving demand for orchestrated content across a variety of printed substrates and digital media.
Idealliance serves as a strong, united voice for the industry, advocating before legislative and regulatory bodies on behalf of the industry and its individual components on printing-related legislation, postal regulations, and a broad spectrum of business issues from environmental concerns to workplace practices. The Association’s technical and business management best practices are continually advanced through the ground-breaking activities of its collaborative member-driven Working Groups. Idealliance online and in-person training and educational programs are certifying the highest levels of performance in our industry.
From corner copy shops to multinational printing companies, individual content creators to mega-facility fulfillment operations, Idealliance members utilize association resources to help them grow profitability and meet business and technical challenges, from everyday media production issues to long-term business development. While its offerings meet the shared needs of all companies associated with graphic and digital communications, Idealliance recognizes the distinct challenges of various participants across the industry supply chain and provides specific resources and services for printers and mailers, as well as marketing and fulfillment service providers brand managers, and smaller, owner-operator led companies.