Over the last thirty years SWOP has become a major factor in the success of the Publication Printing Industry in the United States. This has been a result of a combination of attainable goals, dedicated people driving the process and an industry willing to improve itself. The resulting recommended specifications are for the use of all those involved in the production of publications – including the advertiser, publisher, printer, advertising agency and prepress service supplier.
The SWOP 2007 11th Edition Specifications are here in their entirety. The Specifications provide the necessary information for suppliers of input materials for advertising and editorial pages to magazines to do so in a uniform way. When these Specifications are followed, the input received by the printer can be reproduced at the quality level intended and desired by the advertiser/publisher.