Idealliance members develop, validate and publish technical guidelines and specifications proven to build efficiencies, remove costs, and drive revenue growth within the supply chain.  To find the specification of interest, use the menu at the left.

Specifications are classified in three sectors

1) Print Media Creation, Production, and Workflows

Ad Ticket Specification V2.0 is a joint GWG/Idealliance specification that defines standard required and optional metadata fields that may accompany print ad materials being submitted to magazine and newspaper publishers in North America and in Europe.

G7® is Idealliance’s industry-leading set of specifications for achieving gray balance and is the driving force for achieving visual similarity across all print processes.

GRACoL® is a set of guidelines and recommendations to help print buyers, designers, and specifiers work more effectively with their print suppliers.

PQX is a specification to assist brands and other print buyers who wish to automate the tracking of the print quality of their suppliers.

SWOP® specifications are a major factor in the success and quality of publication printing.

XCMYK is a new expanded-gamut CMYK printing method that yields a much wider color gamut than regular 4-color printing.

XML PROSE specification is intended to provide a standardized format for Publishers to communicate job specifications to their Printer/Binder.

2) Mail Supply, Fulfillment, and Postal

ADIS defines a uniform specification for the domestic and international interchange of address data.

Mail.dat is the standard embraced by a significant portion of the mail production industry and the US Postal Service to facilitate efficient and process-enhancing communications among those providing list processing, production and mailing services.

Mail.XML is a standard, transactional two-way communication protocol between the USPS and the mail production industry.

3) Cross-Media, Digital Asset Creation, Management, and Publishing

PRISM Metadata define taxonomies for publishing that can serve as the basis for asset management, delivery and publication.

PRISM Vocabularies, or terms and definitions, that provide a standardized way to organize and communicate knowledge.

PAMW is a standard format for publishers to use for capturing Web and mobile content and to transmit XM- encoded content and associated metadata to aggregators and syndicators.

PAM, or PRISM Aggregator Message, is used to encode magazine articles and metadata in XML to deliver to content aggregators.

PSV defines XML structures for designing a content repository or for tagging source content

ICE 2.0 Specification provides automated content syndication using XML and Web Services messaging

Static Ad Guidelines are for the submission of DFT ads

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At Idealliance, there’s no shortage of resources to help you keep up with the industry and get better, faster, and more efficient!

Member Resources
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Idealliance is a not-for-profit industry association, having served the graphic and visual communications industry since 1966.

About idealliance

Idealliance technical and business management best practices and specifications set the standards for the industry and are continually advanced through the ground-breaking activities of its collaborative member-driven Working Groups.

Peer Connection

Idealliance certifies the highest levels of performance in the creation, production, and delivery of graphic communications across the total supply chain, from content creator and brand manager to print, marketing, mail, and fulfillment services providers.

Skills Training & Certification

Idealliance offers specialized business management tools and services to help companies grow and improve profitability.

Business Development

Idealliance is a robust source of timely, dependable industry management and technical intelligence, provided through its periodicals and economic benchmarking reports.

Industry Research

International Affiliates: Idealliance Members Reaches around the globe.

Contact Affiliates For Regional Membership Rates And Benefits

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