idea_soi_14edition-coverOne of the many benefits of Idealliance membership available for business and operational managers of our member firms is the annual Printing Markets – State of the Industry Report™. Continuing the tradition started by NAPL more than 20 years ago, this vital resource provides a timely, accurate analysis of the graphic communication industry.

The Printing Markets – State of the Industry Report is one component of the Idealliance State of the Industry Series, which comprises major economic studies and quarterly reports that assess the current state of the graphic communications industry, and how Idealliance member companies can prepare for success in the months and years ahead.

The studies and reports are based on comprehensive economics and trends research derived from real-world financial reporting of nearly two-hundred print, mailing, and fulfillment companies with annual sales ranging from under $1 million to over $300 million. The SOI report gets behind the numbers to provide insight and context, and to anticipate the trends—whether economic, technological, or social—that define the industry’s framework. The Printing Markets – State of the Industry Report is proudly sponsored by Canon USA.

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